Vellejo, 3200, CP,
Mexico
Nacobre Group Technographics
Nacobre Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nacobre Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Nacobre Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nacobre Group has purchased the following applications: Microsoft 365 for Collaboration in 2019, Lucky Orange for Marketing Analytics in 2019, Descartes Datamyne API for API Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nacobre Group is running and its propensity to invest more and deepen its relationship with Microsoft , Lucky Orange , Descartes Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nacobre Group revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nacobre Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nacobre Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Nacobre Group deployed Microsoft 365 to standardize Collaboration and productivity across its workforce. The company website references Microsoft 365 assets, indicating an active adoption of Microsoft 365 for corporate collaboration and public facing integration points.
The Microsoft 365 implementation centers on core Collaboration workloads including Exchange Online for email, SharePoint Online for content management, Microsoft Teams for real time collaboration, and OneDrive for file synchronization and endpoint access. These functional modules are consistent with Collaboration use cases supporting manufacturing operations, corporate staff, and cross functional team workflows.
Architecture is oriented to a cloud first tenant delivering Collaboration services to roughly 700 employees, with centralized identity and access controls and tenant level policy settings to manage sharing and document lifecycle. Administrative governance is organized to control collaboration boundaries and information classification across corporate and plant users, aligning Microsoft 365 as the primary Collaboration platform for Nacobre Group.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lucky Orange | Legacy | Lucky Orange | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Nacobre Group implemented Lucky Orange on its corporate website. Lucky Orange is a Marketing Analytics application used to capture and analyze web visitor behavior across nacobre.com.mx.
The deployment involved embedding the Lucky Orange tracking script into site templates and page sources to instrument session recording and event capture for the public website. Configuration emphasized Marketing Analytics capabilities such as session replay, click and scroll heatmaps, form analytics and funnel visualization, with data intended to support marketing and web operations workflows that analyze user journeys and prioritize user experience improvements. Governance was managed through tagging controls and site level consent handling to address regional privacy considerations while keeping instrumentation scoped to the company website.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Descartes Systems | Legacy | Descartes Datamyne API | API Management | PaaS | n/a | 2017 | 2017 |
In 2017, Nacobre Group implemented Descartes Datamyne API as an API Management capability to support trade intelligence and to drive new business generation. The deployment focused on exposing structured trade data feeds and query endpoints to commercial and export teams, positioning Descartes Datamyne API as the primary programmatic source for customs and international trade information consumption.
Configuration centered on standard API Management functions, including data ingestion pipelines, searchable trade flow and shipment query services, exportable reporting endpoints, and API key based access controls. Descartes Datamyne API was configured with role based access and rate control to support internal analytics and operational workflows used by sales, export operations, and commercial planning.
The implementation integrated external partner touchpoints explicitly listed by the company, including the Arab Chamber of Commerce, Veritrade, CANACO, Santander Trade Hub, and PentaTransaction, and it was used alongside fairs and expositions for lead generation and market intelligence activities. Operational coverage emphasized commercial and export functions within Nacobre Group in Mexico, leveraging the API to streamline data exchange with trade partners and business development channels.
Governance included establishing API access policies, data stewardship responsibilities for trade data quality, and phased rollout to business units most active in cross border trade. The Descartes Datamyne API implementation supported Nacobre Group objectives for generating new business through partner engagement and structured trade data access.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Nacobre Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Nacobre Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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