Nassco
5355 S Westridge Dr,
New Berlin, 53151, WI,
United States
New Berlin, 53151, WI,
United States
1 800-729-6726
Retail
Nassco Technographics
Nassco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nassco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Nassco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nassco has purchased the following applications: HCL Digital Experience for Web Content Management in 2021, ActiveCampaign for Marketing Automation in 2021, Freshservice for IT Service Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nassco is running and its propensity to invest more and deepen its relationship with HCL Technologies , ActiveCampaign , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nassco revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nassco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nassco Tech Stack and Enterprise Applications
Nassco Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HCL Technologies | Legacy | HCL Digital Experience | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Nassco implemented HCL Digital Experience as its Web Content Management platform for its corporate website, consolidating site content and editorial operations for the 150-employee retail organization. The deployment centers on HCL Digital Experience as the primary content repository and presentation layer, supporting authoring and publishing workflows for public site pages and marketing content.
HCL Digital Experience is configured to deliver standard Web Content Management capabilities including template-driven page composition, rich text and media authoring, digital asset management, versioned staging and publishing, and workflow-based approvals. The implementation emphasizes content modeling, taxonomy and page templates to enable consistent merchandising and brand presentation across the site.
Operational ownership is concentrated in marketing and web operations teams, with role-based access and structured approval processes to govern content lifecycle and publishing cadence. The narrative links Nassco, HCL Digital Experience, Web Content Management and marketing and web operations as the primary business function relationship for the website implementation.
|
Nassco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Nassco implemented ActiveCampaign as its Marketing Automation solution on its public website. The deployment supports Nassco, a United States retail firm of approximately 150 employees and $20 million in revenue, and is positioned to serve marketing and customer engagement functions across the organization.
ActiveCampaign was configured to deliver core Marketing Automation capabilities including email marketing, automation workflows, site tracking, forms-based lead capture, list segmentation, and basic CRM contact management. The ActiveCampaign configuration emphasizes behavior-triggered sequences and campaign management to orchestrate prospect and customer journeys, using automation workflows to standardize outreach and follow up.
Integration work centers on embedding ActiveCampaign on the Nassco website for real time contact capture and activity tracking, with captured records feeding into the ActiveCampaign contact database for lifecycle orchestration. Governance and operational ownership are concentrated within the marketing function, using centralized contact lists, segmentation rules, automation workflow governance, and consent-aware communication settings to manage campaigns and handoff to sales.
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Nassco ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2023 | 2023 |
In 2023, Nassco implemented Freshservice as its IT Service Management platform. Freshservice is surfaced on Nassco's website to provide a web based service portal and to centralize ticket intake for IT and support functions within the organization.
The deployment focuses on core IT Service Management capabilities, with configurations aligned to incident and request fulfillment ticketing, a service catalog and knowledge base, asset tracking and automated routing and SLA workflows. Freshservice was configured to support self service access through the website, enabling ticket creation, status tracking and knowledge search from the public portal while backing those interactions with internal agent queues.
Operational coverage targets Nassco's IT and support teams across its United States operations, consolidating help desk ownership, ticket routing and escalation procedures under a single service desk. Governance was structured around defined ticket ownership and service level policies, and the implementation emphasized workflow automation and knowledge governance to streamline repeatable support processes.
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Nassco PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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Nassco IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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|
|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nassco
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Nassco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nassco IT executives and key decision makers. This section highlights Nassco's latest recorded technology evaluations, including VAI S2K Analytics for Data Warehouse on 2026-08-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nassco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-26 | Nassco | Evaluated | VAI | VAI S2K Analytics | Data Warehouse | Analytics and BI |
FAQ - APPS RUN THE WORLD Nassco Technographics
Nassco is a Retail organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Nassco operates a diverse technology stack with applications such as
HCL Digital Experience, ActiveCampaign and Freshservice,
covering areas like Web Content Management, Marketing Automation and IT Service Management.
Nassco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HCL Technologies, ActiveCampaign and Freshworks.
Nassco recently adopted applications including
Freshservice in 2023, HCL Digital Experience in 2021 and ActiveCampaign in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nassco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nassco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nassco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.