Natura &Co
Av. Alexandre Colares, 1188, Parque Anhanguera, Vila Jaguara,
Sao Paulo, 05106-000,
Brazil
Sao Paulo, 05106-000,
Brazil
55 11 4446-4200
Consumer Packaged Goods
Natura &Co Technographics
Natura &Co Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Natura &Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19000 Natura &Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natura &Co has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, Degreed For Business for Learning and Development in 2020, IBM Watson Advertising for Artificial Intelligence Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natura &Co is running and its propensity to invest more and deepen its relationship with SAP , Degreed , Connekt or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natura &Co revenues, which have grown to $5.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natura &Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Natura &Co Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013 Natura &Co implemented SAP ERP ECC 6.0 as its ERP Financial platform, establishing a centralized system for accounting and financial control. Hamilton Bokaleff joined Natura in 2013 as part of the enterprise architecture team with a primary focus on SAP, directing architecture decisions and security standards for the SAP deployment.
The SAP ERP ECC 6.0 implementation emphasized core ERP Financial capabilities such as financial accounting, cost controlling, and integration with order to cash workflows, aligned with sales processes in SAP CRM. The program included the definition of security standards for third party and internet sales access through SAP ECC and SAP CRM, shaping access controls, authentication boundaries and third party connectivity policies, with enterprise architecture governance driving consistent security configuration and process controls across finance and sales functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Degreed | Legacy | Degreed For Business | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Natura &Co launched Degreed For Business in April to a subset of employees at its flagship Natura brand and at The Body Shop across six countries in Central and South America. This Learning and Development deployment was the first joint L&D initiative between the two brands, which increased program visibility and elevated expectations for adoption and stability.
The implementation emphasized curated content and skills-focused learning pathways typical of Degreed For Business, with the L&D team prioritizing personalized and resilience-oriented content over the originally planned digital transformation curriculum. Content curation and learner experience configuration were adjusted to address remote work needs, emphasizing resiliency, accountability, emotional intelligence, and adapting to remote work as core learning themes at launch.
Operational rollout was targeted and regional, led by the regional education and development coordinator for LATAM, Clara Perrin, who helped implement Degreed For Business in Argentina, Chile, Mexico, Colombia, and Peru. The program was advanced a month earlier than planned in response to the COVID-19 pandemic, and HR treated the launch as an opportunity to demonstrate operational and technical competence because HR was not previously perceived as a highly technological department.
Governance focused on a controlled, employee-centered rollout to a subset of users rather than a broad push, with the L&D team prioritizing employee needs over rigid mandates. The launch was reported as very stable, with no technical problems and no support burden, which validated the operational approach and enabled the team to position Degreed For Business as a scalable Learning and Development platform for future expansion.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Advertising | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Natura &Co implemented IBM Watson Advertising to enhance customized communication for its sales consultants. IBM Watson Advertising was deployed as an Artificial Intelligence Marketing solution to introduce machine learning driven personalization and campaign orchestration into Natura &Co marketing workflows.
The implementation emphasized category aligned modules, including audience segmentation and profile unification, content optimization and dynamic message generation, predictive analytics for engagement scoring, and orchestration to sequence campaigns across consultant touchpoints. Configuration used template based messaging and rule driven personalization so marketing operations could produce consultant specific and localized communications.
Operational coverage targeted the sales consultant channel and supporting marketing functions, integrating the IBM Watson Advertising platform into existing channel messaging and campaign workflows. Governance changes included centralized campaign approval, role based access control for content editors, and alignment of campaign workflows with consultant outreach processes. IBM Watson Advertising was positioned as the AI driven layer for personalized consultant communications across Natura &Co.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Data Warehouse | Analytics and BI |
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2019 | 2020 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2024 | 2024 |
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Supply Chain Management | SCM |
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2019 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2013 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2013 | 2018 |
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Supplier Relationship Management | Procurement |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Extract, Transform, and Load (ETL) | PaaS |
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2019 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Natura &Co
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Natura &Co Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Natura &Co Technographics
Natura &Co is a Consumer Packaged Goods organization based in Brazil,
with around 19000 employees and annual revenues of $5.52 billion.
Natura &Co operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Degreed For Business and IBM Watson Advertising,
covering areas like ERP Financial, Learning and Development and Artificial Intelligence Marketing.
Natura &Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Degreed and IBM.
Natura &Co recently adopted applications including
o9 AI-powered Digital Brain in 2024, OneTrust Cookie Consent in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Natura &Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Natura &Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Natura &Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.