Tel Aviv-Yafo, x,
Israel
Natural Intelligence Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Natural Intelligence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 438 Natural Intelligence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natural Intelligence has purchased the following applications: Anodot Deep 360 Monitoring for Analytics and BI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natural Intelligence is running and its propensity to invest more and deepen its relationship with Anodot , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natural Intelligence revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natural Intelligence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anodot | Legacy | Anodot Deep 360 Monitoring | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019 Natural Intelligence deployed Anodot Deep 360 Monitoring to monitor campaign traffic in real time and to proactively identify anomalies affecting ad and acquisition campaigns. The deployment positioned Anodot Deep 360 Monitoring as an Autonomous Business Monitoring solution focused on campaign telemetry and anomaly detection for marketing operations.
The implementation centered on comprehensive anomaly detection and an autonomous alert system, combining continuous metric ingestion, automated anomaly scoring, and navigable incident traces that enable teams to get to the source of issues. Configuration work emphasized sensitivity tuning for campaign KPIs, thresholdless detection consistent with Autonomous Business Monitoring capabilities, and dashboarding plus alert orchestration to route incidents to campaign owners and operations staff.
Operational coverage targeted campaign management and marketing analytics workflows, with the system used by operations and campaign teams to reduce manual triage. As a result Natural Intelligence reported that Anodot Deep 360 Monitoring detected anomalies that were causing campaign issues and saved the company both time and money, while providing a scalable autonomous alerting layer that supports faster root-cause identification.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Natural Intelligence deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) is surfaced on the Natural Intelligence website and serves as the companywide Collaboration layer supporting email, document collaboration, calendaring, and shared drive storage across the organization’s 438 employees.
The implementation follows standard Google Workspace tenant architecture with domain verification and a centralized admin console, enabling role based user provisioning, managed accounts, Gmail routing, Google Drive and Docs collaborative editing, and Calendar scheduling workflows. Governance is oriented around centralized administrative controls, shared drive ownership and access controls, and Workspace admin driven provisioning and deprovisioning processes, aligning Collaboration capabilities with Natural Intelligence’s corporate collaboration and productivity practices.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Natural Intelligence implemented Hubspot CRM. The deployment centered on embedding HubSpot on the company website to capture leads and instrument visitor behavior, with Hubspot CRM operating as the primary contact and lead repository. The implementation delivers core CRM capabilities including contact management, deal pipeline orchestration, marketing automation workflows, and web form based lead capture.
Operational coverage focused on sales and marketing functions across the organization, where website events and form submissions feed directly into Hubspot CRM for segmentation and pipeline progression. Configuration emphasis included lead routing, contact enrichment through tracked web sessions, and standard CRM reporting and dashboards to support revenue operations and campaign follow up. Source notes indicate the implementation is website-integrated, and the structural design aligns with category standard CRM workflows for marketing to sales handoff.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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