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Naver Z Japan Data, Technology Stack, and Enterprise Applications
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
In-House Applications Legacy JR East Blockchain Platform Blockchain Platform Blockchain n/a 2024 2025 In 2024 Naver Z Japan integrated the JR East Blockchain Platform as a Blockchain Platform to enable Japan-region digital engagement and CRM linking between ZEPETO metaverse experiences and JRE WALLET. The implementation centers on blockchain-backed digital asset management that ties frontline consumer interactions to on-chain reward entitlements, positioning the JR East Blockchain Platform as the system of record for metaverse rewards issued in concert with JR East services. The deployment focuses on digital engagement and gaming module capabilities inferred from the integration design, including tokenized reward issuance, on-chain ownership records, and smart contract triggers driven by transportation events. Configuration work concentrated on defining token lifecycle workflows, redemption rules within ZEPETO, and deterministic triggers that map Suica-based actions to reward minting and allocation, using the JR East Blockchain Platform for custody and state management. Integrations are explicitly implemented between Naver Z Japan’s ZEPETO environment and JR East components, namely JRE WALLET and Suica action feeds, to enable earned rewards to flow from real-world transit behaviors into metaverse inventories. Operational scope is Japan-region, with the implementation scoped as a cross-organizational engagement between Naver Z and JR East teams, and the Blockchain Platform serving CRM and digital engagement use cases across those systems. Governance work established on-chain policy controls and operational procedures for reward issuance and redemption, aligning commercial rules between the metaverse and JR East payment flows, and defining auditability of token events on the JR East Blockchain Platform. The implementation explicitly enables users to earn in-game rewards driven by Suica-based actions, with blockchain-backed digital asset management used to record and validate those rewards.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
NAVER Cloud Legacy NAVER Maps Listing Management CRM n/a 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Naver Z Japan
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Naver Z Japan Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Naver Z Japan Technographics

Naver Z Japan is a Media organization based in Japan, with around 20 employees and annual revenues of $5.0 million.

Naver Z Japan operates a diverse technology stack with applications such as JR East Blockchain Platform, Slack Connect and NAVER Maps, covering areas like Blockchain Platform, Collaboration and Listing Management.

Naver Z Japan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as In-House Applications, Salesforce and NAVER Cloud.

Naver Z Japan recently adopted applications including JR East Blockchain Platform in 2024, Google Workspace (Formerly Google G-Suite) in 2024 and Slack Connect in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Naver Z Japan’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Naver Z Japan’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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