Tokyo, 141-0033,
Japan
Naver Z Japan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Naver Z Japan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Naver Z Japan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naver Z Japan has purchased the following applications: JR East Blockchain Platform for Blockchain Platform in 2024, Slack Connect for Collaboration in 2022, NAVER Maps for Listing Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naver Z Japan is running and its propensity to invest more and deepen its relationship with In-House Applications , Salesforce , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naver Z Japan revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naver Z Japan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | JR East Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2024 | 2025 | In 2024 Naver Z Japan integrated the JR East Blockchain Platform as a Blockchain Platform to enable Japan-region digital engagement and CRM linking between ZEPETO metaverse experiences and JRE WALLET. The implementation centers on blockchain-backed digital asset management that ties frontline consumer interactions to on-chain reward entitlements, positioning the JR East Blockchain Platform as the system of record for metaverse rewards issued in concert with JR East services. The deployment focuses on digital engagement and gaming module capabilities inferred from the integration design, including tokenized reward issuance, on-chain ownership records, and smart contract triggers driven by transportation events. Configuration work concentrated on defining token lifecycle workflows, redemption rules within ZEPETO, and deterministic triggers that map Suica-based actions to reward minting and allocation, using the JR East Blockchain Platform for custody and state management. Integrations are explicitly implemented between Naver Z Japan’s ZEPETO environment and JR East components, namely JRE WALLET and Suica action feeds, to enable earned rewards to flow from real-world transit behaviors into metaverse inventories. Operational scope is Japan-region, with the implementation scoped as a cross-organizational engagement between Naver Z and JR East teams, and the Blockchain Platform serving CRM and digital engagement use cases across those systems. Governance work established on-chain policy controls and operational procedures for reward issuance and redemption, aligning commercial rules between the metaverse and JR East payment flows, and defining auditability of token events on the JR East Blockchain Platform. The implementation explicitly enables users to earn in-game rewards driven by Suica-based actions, with blockchain-backed digital asset management used to record and validate those rewards. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 | ||
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Collaboration | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| NAVER Cloud | Legacy | NAVER Maps | Listing Management | CRM | n/a | 2022 | 2022 |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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