Nayax
Building B 1st Floor 3 Arik Einstein Street,
Herzliya, 4659071,
Israel
Herzliya, 4659071,
Israel
972 3 769 4380
Professional Services
Nayax Technographics
Nayax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nayax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Nayax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nayax has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nayax is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nayax revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nayax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nayax Tech Stack and Enterprise Applications
Nayax AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Nayax implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment is categorized as Chatbots and Conversational AI and is focused on supporting customer support and pre-sales engagement for Nayax's payment and merchant services.
Salesforce Chat (formerly Salesforce Live Agent) was provisioned as a browser-embedded web chat widget that connects visitor sessions to cloud-hosted session management and agent routing. Configuration work emphasized agent presence and routing rules, canned responses and transcript capture, proactive chat invitations, and session handoff workflows consistent with conversational AI and live agent operations.
Operational coverage centers on Nayax's customer support and sales teams handling web-originated inquiries, with chat interactions used to capture customer context, route inquiries to available agents, and persist conversation transcripts for follow-up. Governance activities included standardizing response templates, defining escalation and handover policies, and instrumenting agent console workflows to manage concurrent conversations.
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Nayax Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Nayax implemented Microsoft 365 as its primary Collaboration platform. The implementation is visible on Nayax's public website and supports an organization of approximately 600 employees in the professional services sector.
The Microsoft 365 deployment centers on core Collaboration capabilities, including Exchange Online email and calendaring, Microsoft Teams for synchronous collaboration, SharePoint Online for intranet and document libraries, OneDrive for personal file storage, and Office desktop and web applications for content authoring. Microsoft 365 provides the Collaboration functionality used for internal communications, document management, meeting orchestration, and team collaboration workflows.
The deployment was configured for company-wide use, extending Collaboration services across IT, sales, engineering, finance, and customer support teams. Administration is executed through Microsoft 365 tenant management and governance controls such as user provisioning, permissions and sharing policies to enforce content access and collaboration workflows.
Operational scope emphasizes centralized collaboration and content lifecycle management across the enterprise, with Microsoft 365 supplying a unified Collaboration fabric for cross-functional business processes. The narrative reflects system architecture and functional coverage rather than specific third party integrations.
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Collaboration | Collaboration |
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2020 | 2020 |
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Nayax CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Nayax implemented Hotjar on its public website to instrument qualitative web analytics, using the application to support Customer Experience monitoring and analysis. The deployment is focused on web behavior capture and is explicitly tied to the corporate site rather than backend systems.
Implementation work centered on embedding the Hotjar JavaScript snippet across site pages and configuring Hotjar features common to Customer Experience use cases, including heatmaps, session recordings, funnel observation, on-page feedback polls, and form analytics. Configuration included segmentation rules and recording filters to capture representative user journeys and to limit data collection scope to defined UX flows.
Operational governance and access were structured around digital product, UX, marketing, and customer success use cases, with front-end instrumentation controlled via consent gating and privacy settings at the script level. Data collection is managed through the Hotjar application, and the implementation emphasizes site-level qualitative insight capture for cross-functional teams rather than integrations with enterprise backend systems.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Nayax ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Nayax TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Nayax PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Nayax IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Nayax CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nayax
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Nayax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nayax IT executives and key decision makers. This section highlights Nayax's latest recorded technology evaluations, including Microsoft Azure Synapse Analytics for Data Warehouse on 2025-01-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nayax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-20 | Nayax | Evaluated | Microsoft | Microsoft Azure Synapse Analytics | Data Warehouse | Analytics and BI |
FAQ - APPS RUN THE WORLD Nayax Technographics
Nayax is a Professional Services organization based in Israel,
with around 600 employees and annual revenues of $130.0 million.
Nayax operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Microsoft 365 and Hotjar,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Nayax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Microsoft and Contentsquare.
Nayax recently adopted applications including
Hotjar in 2022, HubSpot Ads in 2022 and ServiceNow ITSM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nayax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nayax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nayax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.