NBC TV Network
30 Rockefeller Plz,
New York, 10112-0037, NY,
United States
New York, 10112-0037, NY,
United States
1 212-664-4444
Communications
NBC TV Network Technographics
NBC TV Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NBC TV Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53000 NBC TV Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NBC TV Network has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017, Algolia Search for Application, Web and Enterprise Search in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NBC TV Network is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NBC TV Network revenues, which have grown to $38.94 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NBC TV Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NBC TV Network Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, NBC TV Network deployed FreeWheel Demandsuite on its website. The FreeWheel Demandsuite implementation is classified in the Agency Management category and was applied to centralize programmatic demand orchestration across NBC.com. Deployment focused on embedding demand decisioning into the publisher site to manage digital inventory across desktop and mobile web placements.
Configuration centered on agency-facing capabilities common to Agency Management platforms, including campaign trafficking, demand prioritization, yield controls, and reporting. FreeWheel Demandsuite was configured to support centralized ad decisioning, campaign prioritization logic, frequency management, and inventory allocation rules that align with publisher-side monetization workflows. These functional modules were presented through the FreeWheel Demandsuite UI and API surfaces used by ad operations staff for day-to-day trafficking and rule updates.
Operational scope included advertising operations, sales, and yield management teams responsible for digital inventory on NBC.com. Governance workstreams updated trafficking processes and campaign approval workflows to reflect programmatic demand rules managed in FreeWheel Demandsuite. Integrations were implemented at the website level to surface demand signals and execute ad decisioning via FreeWheel Demandsuite on NBC.com.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, NBC TV Network implemented Adobe Connect to provide Audio Video and Web Conferencing on its website. Using Adobe Connect on their website, NBC embedded a web-based conferencing layer on NBC.com that exposes persistent meeting rooms, live audio and video streaming, screen sharing, chat, polling, recording, and rich media playback for synchronous collaboration.
Architecturally the deployment leverages Adobe Connect web clients and server orchestration to centralize session administration and content staging, enabling scheduled and ad hoc sessions directly through the corporate site. The implementation focuses on business functions including corporate communications and broadcast production, positioning NBC TV Network Adobe Connect Audio Video and Web Conferencing as the platform for meeting orchestration, collaborative review workflows, and external webcast delivery.
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2018 | 2018 |
In 2018, NBC TV Network implemented Algolia Search on its public website NBC.com. The deployment uses Algolia Search within the Application, Web and Enterprise Search category to power site search and instant discovery across editorial content and program pages. The architecture leverages Algolia Search as a search as a service platform, pairing front end search UI components with Algolia Search APIs to provide indexing and query services for published web content. The implementation centralizes search indexing and query routing for NBC.com.
Functional modules configured include content indexing, autocomplete and instant search, facet filtering, relevance rule configuration, synonym management, and search analytics instrumentation. Operational coverage is focused on the NBC.com website and the business functions impacted include digital product, content editorial, and audience experience for content discovery. Governance and workflows were structured around index configuration and relevance tuning using the Algolia Search console and API driven index management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at NBC TV Network
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by NBC TV Network Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NBC TV Network IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NBC TV Network digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD NBC TV Network Technographics
NBC TV Network is a Communications organization based in United States,
with around 53000 employees and annual revenues of $38.94 billion.
NBC TV Network operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Adobe Connect and Algolia Search,
covering areas like Agency Management, Audio Video and Web Conferencing and Application, Web and Enterprise Search.
NBC TV Network has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Adobe Systems and Algolia.
NBC TV Network recently adopted applications including
Slack Connect in 2022, Adobe Launch in 2022 and Adobe Experience Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NBC TV Network’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NBC TV Network’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NBC TV Network technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.