New Delhi Television
B 50-A, Archana Complex 2nd Floor Greater Kailash-I,
New Delhi, 110048,
India
New Delhi, 110048,
India
91 11 4157 7777
Media
New Delhi Television Technographics
New Delhi Television Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New Delhi Television and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 464 New Delhi Television employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Delhi Television has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, Microsoft 365 for Collaboration in 2022, Digital Navigation eAsset365 for Digital Asset Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Delhi Television is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Digital Navigation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Delhi Television revenues, which have grown to $50.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Delhi Television intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New Delhi Television Tech Stack and Enterprise Applications
New Delhi Television AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, New Delhi Television implemented GumGum on its website. The GumGum application is deployed as an Artificial Intelligence Marketing solution to bring contextual advertising and visual intelligence capabilities into NDTV's digital properties. The implementation is focused on web-level integration across NDTV's site, enabling the application to analyze page context and serve contextually aligned ad placements.
Operational scope centers on the advertising and digital marketing functions, including site ad operations and programmatic inventory management. Deployment used on-site web integration and configuration of GumGum's contextual and visual targeting modules, with category-aligned workflows for creative placement, contextual scoring, and page-level targeting. Governance was organized around ad operations configuration and tag management workflows to control placement rules and campaign parameters.
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New Delhi Television Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, New Delhi Television implemented Microsoft 365 as its Collaboration platform. Public source indicates New Delhi Television is using Microsoft 365 on their website. The deployment emphasizes core Collaboration capabilities including cloud email, document management and versioning, real-time chat and meetings, and SharePoint team sites to support content production and editorial workflows.
Configuration work focused on provisioning a Microsoft 365 tenant and configuring Exchange Online, SharePoint Online, and Microsoft Teams components to centralize content collaboration, scheduling, and meeting orchestration. Operational scope covered newsroom, production and corporate communications teams within NDTV, enabling coauthoring, editorial review workflows and coordinated scheduling across teams. Governance and workflow alignment included role-based user provisioning and information protection controls to enforce editorial access and content lifecycle policies while using Microsoft 365 as the Collaboration backbone for NDTV.
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New Delhi Television Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digital Navigation | Legacy | Digital Navigation eAsset365 | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
In 2018 New Delhi Television implemented Digital Navigation eAsset365 as a Digital Asset Management solution to support newsroom and media production functions. New Delhi Television is listed among Digital Navigation clients and, as a broadcaster, NDTV is inferred to be a user of eAsset365 MAM to manage video and audio assets across editorial and production workflows in India.
The deployment is inferred to include standard Media Asset Management capabilities aligned with the Digital Asset Management category, including asset ingest and metadata tagging, proxy preview playback for editorial review, automated transcoding and format conversion, searchable cataloguing, and asset versioning. Digital Navigation eAsset365 is restated here as the application providing centralized access controls and role based permissions, which are inferred to be used to govern editorial access, rights management, and archive access across production teams.
Operationally the implementation is described as supporting newsroom, production and archive business functions, with a centralized media library and automated ingestion workflows implied to accelerate media turnaround. These module and governance inferences are based on Digital Navigation product information rather than an explicit NDTV case study, and they signal how New Delhi Television Digital Navigation eAsset365 Digital Asset Management is positioned to address broadcaster media operations.
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New Delhi Television CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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New Delhi Television ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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New Delhi Television IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Backup as a Service (BaaS) | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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New Delhi Television CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at New Delhi Television
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by New Delhi Television Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New Delhi Television IT executives and key decision makers. This section highlights New Delhi Television's latest recorded technology evaluations, including Adobe Marketo for Marketing Automation on 2025-05-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New Delhi Television digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD New Delhi Television Technographics
New Delhi Television is a Media organization based in India,
with around 464 employees and annual revenues of $50.6 million.
New Delhi Television operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and Digital Navigation eAsset365,
covering areas like Artificial Intelligence Marketing, Collaboration and Digital Asset Management.
New Delhi Television has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and Digital Navigation.
New Delhi Television recently adopted applications including
GumGum in 2022, Microsoft 365 in 2022 and OwnerIQ CoEx in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New Delhi Television’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates New Delhi Television’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New Delhi Television technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.