AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

NewBoy FZCO Tech Stack and Enterprise Applications

NewBoy FZCO ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Retail Retail Management ERP Services and Operations MDSap Tech 2015 2015
In 2015, NewBoy FZCO implemented SAP Retail on SAP HANA, deploying an SAP for Retail solution categorized as Retail Management and delivered by SI partner MDSap Tech. The engagement is explicitly built on SAP HANA and leverages SAP for Retail global best practices to consolidate transactional and analytical workloads. The implementation configured core Retail Management capabilities within SAP Retail, including merchandising and assortment management, pricing and promotions configuration, inventory and store operations, and point of sale data processing aligned to retail functional workflows. The SAP Retail deployment on HANA provided a single application stack for operational processes and embedded analytics consistent with in-memory architecture patterns. MDSap Tech executed the technical delivery and configuration across NewBoy’s UAE operations, with the program impacting merchandising, supply chain and distribution planning, store operations, and finance teams. The architecture centralized master data and inventory visibility to support coordinated store and head office activities while enabling faster operational reporting. Governance activities focused on standardizing business processes and simplifying operational practices through SAP Retail configuration and process harmonization. As stated by the customer, the implementation enabled NewBoy to simplify business practices and deliver new levels of operational efficiency, and to transform the customer experience while enhancing its role as an innovation leader in the region.
NewBoy FZCO IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2014 2014
In 2014, NewBoy FZCO deployed Rackspace Cloud as its Application Hosting and Computing Services to host and run the NewBoy public website. This implementation places Rackspace Cloud at the center of the company’s web infrastructure, providing the foundational platform for site delivery and availability. The Rackspace Cloud deployment is configured for core web hosting and compute workloads, using virtual compute instances and cloud storage for site assets and media. The environment supports managed platform operations typical of Application Hosting and Computing Services, including SSL termination, content delivery integration, application process orchestration, and capacity scaling to handle traffic variability. Operational responsibility sits with IT and web operations teams, with the e‑commerce and marketing functions consuming the hosted services for catalog and content delivery across the United Arab Emirates. Rackspace Cloud therefore serves as the centralized Application Hosting and Computing Services layer for NewBoy FZCO’s customer-facing website infrastructure.
Application Hosting and Computing Services IaaS 2015 2015

IT Decision Makers and Key Stakeholders at NewBoy FZCO

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by NewBoy FZCO Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NewBoy FZCO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NewBoy FZCO digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD NewBoy FZCO Technographics
NewBoy FZCO is a Retail organization based in United Arab Emirates, with around 1700 employees and annual revenues of $100.0 million.
NewBoy FZCO operates a diverse technology stack with applications such as SAP Retail and Rackspace Cloud, covering areas like Retail Management and Application Hosting and Computing Services.
NewBoy FZCO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP and Rackspace Technology.
NewBoy FZCO recently adopted applications including SAP Retail in 2015, Microsoft Azure Cloud Services in 2015 and Rackspace Cloud in 2014, highlighting its ongoing modernization strategy.
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Our research team continuously updates NewBoy FZCO’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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