News America Marketing
1185 Avenue of the Americas 27th Floor,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 212-782-8000
Professional Services
News America Marketing Technographics
News America Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by News America Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1750 News America Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that News America Marketing has purchased the following applications: FIS GETPAID for AR Automation in 2017, Microsoft Power BI for Analytics and BI in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems News America Marketing is running and its propensity to invest more and deepen its relationship with FIS Global , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing News America Marketing revenues, which have grown to $240.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for News America Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
News America Marketing Tech Stack and Enterprise Applications
News America Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2017 | 2017 |
In 2017, News America Marketing implemented FIS GETPAID for AR Automation to operationalize accounts receivable and collections workflows. The deployment focused on queue-driven collections processes within the corporate accounts receivable organization, aligning daily operational activity to the GETPAID daily queue requirements.
Configuration work centered on automated outbound communications and structured promise management. FIS GETPAID was configured to generate emails and trigger agent callbacks from the daily queue, capture Quick Promise entries when clients committed to pay within 10 days, and record call activity through the GETPAID call feature.
Transaction handling and strategy automation were implemented to reflect client feedback in the collections cadence. Teams used transaction updates to move the next action date in the collections strategy based on client responses, and to revoke payment promises when commitments were not met, keeping queue prioritization current.
Operational governance was revised to enforce queue compliance and consistent promise recording, standardizing how collectors log Quick Promise to pay commitments and how call outcomes adjust subsequent actions. The implementation emphasized procedural controls around email generation, call logging, promise lifecycle management, and next action date adjustments to sustain an auditable AR Automation process using FIS GETPAID.
|
|
|
|
|
Expense Management | ERP |
|
2014 | 2014 |
|
News America Marketing Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, News America Marketing implemented Microsoft Power BI to centralize executive reporting and analytics across its corporate functions. The Microsoft Power BI deployment targeted Analytics and BI use cases, emphasizing C-Level dashboards, interactive drill downs, and visualizations designed to present actionable data.
The implementation configured report and dashboard layers to support KPI tracking, month and year filtering, and measure calculations for variance and comparative views. Data load and dashboard automation were established, with scheduled refresh processes and curated data models to support reusable measures and count based metrics, informed by prior QlikSense design practices.
Comparative analysis workflows used set analysis and alternate state concepts translated into Power BI patterns, leveraging measure driven filters and disconnected supporting tables to enable side by side and drill down comparisons. The team applied QlikSense experience such as creating KPI objects, time filters, calculating measures and variance, data modeling, 80/20 analysis, and mashup style report extensions to inform report design and interactivity in Microsoft Power BI.
Governance practices were structured around report lifecycle, version control, and access segregation to support corporate reporting needs, taking guidance from QlikSense governance experience. Operational coverage focused on enterprise reporting for News America Marketing in the United States, with functional impact across analytics, finance, and executive management.
|
News America Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, News America Marketing deployed Cisco Webex Meetings to deliver Audio Video and Web Conferencing capabilities on its public website. Cisco Webex Meetings was embedded as the customer-facing meeting layer, providing web-based join flows and hosted meeting sessions accessible directly from the site.
The implementation uses Cisco Webex Meetings to provide standard Audio Video and Web Conferencing functions including HD audio and video, screen sharing, meeting recording, participant management, and scheduling workflows, with the application operating as the cloud-hosted meeting platform. Operational scope centers on web-delivered conferencing to support external briefings, virtual events, and collaborative sessions, accompanied by centralized provisioning and meeting configuration governance for site-delivered meeting endpoints.
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
News America Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
News America Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
News America Marketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
News America Marketing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
News America Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
News America Marketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at News America Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director Data and Systems Administration | Director | IT | |
|
|
|
Chief Growth Officer - EVP Digital, Data, and Emerging Technology | CXO | IT | |
|
|
|
Senior IT Executive | Director | IT | |
|
|
|
EVP, Chief Operating Officer & CFO | CXO | Finance | |
|
|
|
Vice President, Controller | VP | Finance | |
|
|
|
SVP, Finance | VP | Finance | |
|
|
|
VP Finance | VP | Finance | |
|
|
|
Director Of Accounting | Director | Finance | |
|
|
|
Senior Vice President, Head of Management Reporting, Digital Finance and Analytics | VP | IT | |
|
|
|
Accounts Payable Manager | Manager | Finance | |
|
|
|
Vice President of Procurement | VP | Procurement | |
|
|
|
EVP, CHRO | CXO | HR | |
|
|
|
Senior Director, Compensation and Accounts Payable | Director | HR | |
|
|
|
Director of Credit and Collections | Director | Finance | |
|
|
|
Senior Accounts Receivable Analyst | Manager | Finance | |
|
Apps Being Evaluated by News America Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from News America Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the News America Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD News America Marketing Technographics
News America Marketing is a Professional Services organization based in United States,
with around 1750 employees and annual revenues of $240.0 million.
News America Marketing operates a diverse technology stack with applications such as
FIS GETPAID, Microsoft Power BI and Cisco Webex Meetings,
covering areas like AR Automation, Analytics and BI and Audio Video and Web Conferencing.
News America Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Microsoft and Cisco Systems.
News America Marketing recently adopted applications including
Cisco Webex Meetings in 2021, Microsoft 365 in 2021 and Google Workspace (Formerly Google G-Suite) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of News America Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates News America Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete News America Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.