News Corp
1211 Avenue of the Americas,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 212-416-3400
Media
News Corp Technographics
News Corp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by News Corp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22300 News Corp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that News Corp has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2015, Workday Absence Management for Absence and Leave Management in 2015, Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems News Corp is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing News Corp revenues, which have grown to $8.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for News Corp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
News Corp Tech Stack and Enterprise Applications
News Corp ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, News Corp implemented Oracle PeopleSoft ERP to deliver ERP Financial capabilities across its corporate accounting environment. The corporate IT organization is accountable for daily operations, administration, and support of Oracle PeopleSoft ERP within a broader portfolio of more than 20 applications, noted alongside Hyperion Financial Management for accounting and consolidation activities.
The Oracle PeopleSoft ERP deployment centers on standard ERP Financial functional modules, including general ledger, accounts payable, accounts receivable, fixed assets, intercompany accounting, and financial reporting and close controls. Configuration work emphasized transactional processing, chart of accounts governance, period close orchestration, and role-based application security to support corporate finance workflows and statutory reporting processes.
Oracle PeopleSoft ERP operated alongside Hyperion Financial Management to support consolidation and reporting workflows, with application administration responsible for data flows and reconciliation between transactional and consolidation systems. Governance focused on centralized finance application administration, change control for financial modules, and operational support processes for accounting and close teams.
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ERP Financial | ERP |
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2017 | 2018 |
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Expense Management | ERP |
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2017 | 2017 |
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News Corp HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015, News Corp implemented Workday Absence Management across its global HR footprint. Workday Absence Management serves as the companys Absence and Leave Management application for administering paid time off, statutory leaves, and eligibility rules across its media and information services business units.
Configuration work emphasized standard absence and leave management modules, including entitlement and accrual rules, time off request and approval workflows, leave balance tracking, absence plans, and employee and manager self service. The implementation used Workday Absence Management capabilities for mobile approvals and dashboard reporting to support HR operations and people managers.
The program included integrations with adjacent Workday modules explicitly called out in recruiting materials, notably Workday Payroll and Benefits, and upstream HR modules such as Recruiting and Onboarding plus reporting surfaced via Dashboards. A Senior Workday Integration Specialist based in Princeton New Jersey was specified to build complex integrations and lead Workday configuration efforts, reflecting explicit integration ownership and hands on integration requirements.
Operational scope covered News Corps primary regions, the United States, Australia, and the United Kingdom, and impacted HR, payroll, and local people operations teams. Governance was structured around centralized configuration ownership, role based approval workflows, and integration change control managed by the Workday integration lead and senior manager.
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Benefits Administration | HCM |
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2015 | 2015 |
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Compensation Management | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2014 | 2015 |
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Core HR | HCM |
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2020 | 2020 |
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Employee Experience | HCM |
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2022 | 2022 |
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2008 | 2008 |
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Onboarding | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Workforce Analytics | HCM |
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2015 | 2015 |
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News Corp AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 News Corp deployed Salesforce Marketing Cloud Intelligence formerly Datorama to support its News IQ trading team and centralized campaign analytics. The implementation used the Artificial Intelligence Marketing platform to coordinate campaign launches, ensure completion of programmatic activity, and apply first party data across News Corp properties while aligning with global privacy legislation.
The implementation centered on Business Intelligence reporting capabilities, with Salesforce Marketing Cloud Intelligence configured to ingest first party audience and campaign data, normalize cross channel metrics, and surface unified performance dashboards for campaign reporting. Standard Artificial Intelligence Marketing workflows were applied, including automated data ingestion, dashboarding for internal and external stakeholders, and point of view generation on programmatic partner performance to inform digital innovation.
Operational coverage included the News IQ trading team and business development stakeholders across News Corp business units, with reporting flows designed to support planning, execution, and measurement of proposals. Governance emphasized adherence to global privacy rules and establishing measurement protocols, while senior analytics leads used the Salesforce Marketing Cloud Intelligence outputs to advise business development proposals and strategic programmatic initiatives.
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News Corp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2017 | 2017 |
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News Corp Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2015 | 2015 |
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News Corp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Sales Engagement | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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News Corp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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News Corp TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2020 | 2020 |
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News Corp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2016 | 2016 |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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News Corp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Single Sign-On (SSO) | IaaS |
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2015 | 2015 |
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News Corp CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2016 |
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IT Decision Makers and Key Stakeholders at News Corp
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by News Corp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from News Corp IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the News Corp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD News Corp Technographics
News Corp is a Media organization based in United States,
with around 22300 employees and annual revenues of $8.45 billion.
News Corp operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, Workday Absence Management and Salesforce Marketing Cloud Intelligence (formerly Datorama),
covering areas like ERP Financial, Absence and Leave Management and Artificial Intelligence Marketing.
News Corp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Salesforce.
News Corp recently adopted applications including
Culture Amp in 2022, Roy Morgan Audiences in 2022 and ServiceNow Impact in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of News Corp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates News Corp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete News Corp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.