Nexstar Media Group
545 East John Carpenter Freeway Suite 700,
Irving, 75062, TX,
United States
Irving, 75062, TX,
United States
1 972-373-8800
Media
Nexstar Media Group Technographics
Nexstar Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nexstar Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11773 Nexstar Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nexstar Media Group has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2017, Workday HCM for Core HR in 2016, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nexstar Media Group is running and its propensity to invest more and deepen its relationship with Microsoft , Workday , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nexstar Media Group revenues, which have grown to $5.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nexstar Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nexstar Media Group Tech Stack and Enterprise Applications
Nexstar Media Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Nexstar Media Group implemented Microsoft Dynamics AX as its ERP Financial platform. The deployment established Microsoft Dynamics AX to centralize core finance and accounting functions across corporate finance teams within the media enterprise, reflecting an advanced user profile with Microsoft Dynamics AX ERP software.
The implementation focused on configuration of standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting and consolidation capabilities. Governance changes emphasized standardized chart of accounts, structured month end close workflows, and automated approval processes to support consistent financial control and reporting under the Microsoft Dynamics AX environment.
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ERP Financial | ERP |
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2016 | 2017 |
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Nexstar Media Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2016 | 2017 |
In 2016, Nexstar Media Group implemented Workday HCM as its Core HR system. The deployment provisioned Workday HCM as a cloud SaaS HR platform to centralize employee records and standard HR transactions across the enterprise.
Workday HCM implementation focused on Core HR capabilities including employee record management, position management, and configurable HR business processes and transactions. The program leveraged programmatic data exchange patterns, using EIBs to load data into Workday and developing extraction scripts where necessary, reflecting standard integration approaches for Core HR deployments.
Integrations executed as part of the effort targeted financial and procurement touch points, with supplier invoice integrations, journal import and submit integrations, fixed asset feeds, and punch-out procurement connections to external marketplaces such as Amazon and Staples. Data extraction and staging work included creation of SQRs and application engine programs in a PeopleSoft ERP to extract payables, asset management, project, and journal ledger data, then moving those feeds into Workday via EIBs, alongside packaged bank connectivity work with Northern Trust Bank, Bank of America, and JPMC and integration coordination with Workday Financials.
Governance for the initiative emphasized an integration stream model, with integration assignments coordinated with the project manager, Integration DA consultant reviews, and Integration Approach Review workbook submissions. Testing and operational readiness included SIT and QA issue resolution and ongoing production support to address integration failures, preserving continuity between Core HR processes and downstream finance and procurement systems.
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Nexstar Media Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013, Nexstar Media Group implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to centralize financial and operational reporting. The deployment is classified under Analytics and BI and focused on supporting Finance, Accounting and IT business functions.
The implementation delivered custom SSRS reporting, SSAS analytical models, SSIS ETL packages and SQL-based financial report writing. Teams developed FRx and Management Reporter artifacts alongside SSRS dashboards of KPIs and management reports for finance and accounting executives, and established automated refresh workflows for Dynamics AX environments.
Operational architecture incorporated SQL Server DBA responsibilities including performance tuning, backup and restores, query optimization, and database maintenance inside AlwaysOn clusters. The reporting environment supported over 200 users on Microsoft Dynamics AX, SL and GP via remote Terminal Servers and used AlwaysOn high availability groups to protect reporting databases and minimize downtime.
Data migration and environment management relied on the AX Data Migration Framework to refresh and migrate data from Dev through Test UAT, Stage and Production, and multiple full life cycle Dynamics AX implementations were provisioned. Governance centered on scheduled backups, DB maintenance, environment refresh procedures and controlled migration workflows to preserve report accuracy and operational continuity.
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Nexstar Media Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Nexstar Media Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2025 | 2025 |
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Social Media Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2016 | 2016 |
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Nexstar Media Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Nexstar Media Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Nexstar Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Nexstar Media Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nexstar Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
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VP, Data Solutions | VP | IT | |
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Head of Finance | Director | Finance | |
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CFO | CXO | Finance | |
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VP Information Technology | VP | IT | |
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Head Of Finance, Digital | Director | Finance | |
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Assistant Corporate Controller | Director | Finance | |
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Controller, Dallas Shared Services | Director | Finance | |
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Vice President of Financial Operations | VP | Finance | |
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Accounts Receivable Manager | Manager | Finance | |
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Director, IT Support | Director | IT | |
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Corporate Director of Human Resources | Director | HR | |
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Vice President Talent Acquisition | VP | HR | |
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Regional Human Resources Director | Director | HR | |
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Regional Human Resources Director | Director | HR | |
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Senior Human Resources Corporate Manager | Manager | HR | |
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Senior Vice President Sales Enablement | VP | Sales | |
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Executive Vice President of Platform Technology and Operations | VP | IT | |
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Director, Sales | Director | Finance | |
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Customer Support Manager | Manager | Customer Service | |
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Director of Technology | Director | IT | |
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Corporate Information Technology Manager | Manager | IT | |
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IT Manager | Manager | IT | |
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Director of Technology | Director | IT | |
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IT Director - Digital | Director | IT | |
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Apps Being Evaluated by Nexstar Media Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nexstar Media Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nexstar Media Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nexstar Media Group Technographics
Nexstar Media Group is a Media organization based in United States,
with around 11773 employees and annual revenues of $5.41 billion.
Nexstar Media Group operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Workday HCM and Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting),
covering areas like ERP Financial, Core HR and Analytics and BI.
Nexstar Media Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Workday.
Nexstar Media Group recently adopted applications including
Salesforce Media Cloud in 2025, Piano Amplifier in 2023 and Bubble Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nexstar Media Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nexstar Media Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nexstar Media Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.