Nielsen United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3700 Nielsen United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen United States has purchased the following applications: TIBCO Connected Intelligence for Analytics and BI in 2017, Lever by Employ for Applicant Tracking System in 2022, ON24 Digital Experience Platform for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen United States is running and its propensity to invest more and deepen its relationship with TIBCO Software , Employ , ON24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen United States revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TIBCO Software | Legacy | TIBCO Connected Intelligence | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ON24 | Legacy | ON24 Digital Experience Platform | Collaboration | Collaboration | n/a | 2018 | 2018 | |
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Event Management | Collaboration |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2024 | 2024 |
|
|
|
|
|
Web Content Management | Content Management |
|
2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
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|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
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|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
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|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
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|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2025 | 2025 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||