Nielsen United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3700 Nielsen United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen United States has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Lever by Employ for Applicant Tracking System in 2022, TIBCO Connected Intelligence for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen United States is running and its propensity to invest more and deepen its relationship with Visa , Stripe , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen United States revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
 |
|
|
Payment Processing | ERP Financial Management |
|
2025 | 2025 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TIBCO Software | Legacy | TIBCO Connected Intelligence | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Nielsen United States implemented TIBCO Connected Intelligence to build real time operational analytics and data driven portals supporting global operations and reporting. The deployment is categorized in Analytics and BI and delivered executive level real time views for senior management and operational teams across Nielsen's measurement business.
The implementation leveraged multiple TIBCO components, including TIBCO BusinessWorks for integration and orchestration, TIBCO StreamBase for streaming event processing, and TIBCO Spotfire for interactive analytics and visualization. These components were assembled to provide streaming analytics, message level integration, data orchestration, and dashboarding capabilities that supported continuous ingestion and near real time presentation of operational metrics.
Operational coverage emphasized global operations and consolidated reporting workflows, with the program feeding executive dashboards and operational portals used by reporting and operations functions. The configuration focused on end to end data flow from collection through processing to visualization, enabling cross functional visibility for operations and reporting teams.
The program was recognized by TIBCO with a Trailblazer award, and the initiative produced executive level real time views, reduced data collection time, and delivered efficiency gains described as tens of millions of dollars across Nielsen's operations.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Event Management | Collaboration |
|
2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2024 | 2024 |
|
|
|
|
|
Content Management | Content Management |
|
2023 | 2023 |
|
|
|
|
|
Web Content Management | Content Management |
|
2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||