Nippy’s
33-39 Birralee Road Regency Park,
Adelaide, 5010, SA,
Australia
Adelaide, 5010, SA,
Australia
61 8 8268-1504
Consumer Packaged Goods
Nippy’s Technographics
Nippy’s Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nippy’s and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Nippy’s employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nippy’s has purchased the following applications: MYOB Exo for ERP Financial in 2012, WooCommerce for eCommerce in 2019, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nippy’s is running and its propensity to invest more and deepen its relationship with MYOB , Automattic , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nippy’s revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nippy’s intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nippy’s Tech Stack and Enterprise Applications
Nippy’s ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Exo | ERP Financial | ERP | Kilimanjaro Consulting | 2012 | 2012 |
In 2012 Nippy's implemented MYOB Exo, an ERP Financial application, to improve accessibility of operational and financial data across its horizontal organization. The initial go-live occurred on Thursday May 24th, 2012 and the implementation was delivered with Kilimanjaro Consulting.
The implementation emphasized reporting, multiple access for concurrent users, stock control and bill of materials functionality, reflecting the capabilities highlighted in the project notes. MYOB Exo was configured to provide up-to-date real-time information and user-friendly interfaces to support transactional accounting, inventory workflows and reporting across the business.
Operational coverage extended across finance, inventory control and other business units, enabling broader internal visibility consistent with Nippy's horizontal structure. No specific third-party integrations are documented in the provided notes, the focus was on centralizing ERP Financial capabilities within MYOB Exo.
Governance and rollout centered on standardizing reporting and stock management processes during the May 2012 rollout, with configuration and process alignment to support cross-functional data access. The stated outcomes included easily accessible real-time information, improved reporting and strengthened stock control and bill of materials management using MYOB Exo.
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ERP Financial | ERP |
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2008 | 2008 |
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Nippy’s eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Nippy’s deployed WooCommerce provided by Automattic on its public website to enable direct-to-consumer online sales, establishing a native eCommerce presence for the brand in Australia. The implementation centers on the WooCommerce platform as the customer facing commerce engine and content integrated storefront on WordPress, delivering product merchandising and transactional capability within the corporate site.
Configuration focused on core eCommerce functional modules, including product catalog management, shopping cart and checkout flows, order management, shipping and tax configuration, and site-level inventory controls. The WooCommerce implementation was configured to expose storefront catalog pages, checkout sequencing and administrative order screens, supporting typical retail workflows such as product variant handling, stock tracking and fulfillment queueing.
Operational scope covers the corporate web channel and supports commercial functions in marketing, online sales and order fulfillment across Australia, with site administration workflows for catalog and order administration. Governance emphasized web content and catalog ownership, ecommerce operations handling of orders and shipping rules, and administrative controls in WooCommerce for pricing, promotions and tax settings.
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Nippy’s CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Nippy’s deployed Intuit Mailchimp on its public website to centralize email marketing and on-site subscription capture. The deployment of Intuit Mailchimp constitutes a Marketing Automation implementation supporting audience management, campaign orchestration, template-driven email sends, and triggered automation workflows for customer engagement. This configuration positions Nippy’s Intuit Mailchimp Marketing Automation to serve marketing and e-commerce business functions.
Configuration work emphasized embedded signup forms on the website, audience segmentation, reusable content templates, and automation workflows for welcome and lifecycle messaging, with tracking tags applied to the site to support campaign attribution and click tracking. Operational scope is focused on the Nippy’s marketing team and the web channel in Australia, with marketing owning campaign creation, list hygiene, consent workflows, and automation governance inside the Intuit Mailchimp console. The implementation integrates Intuit Mailchimp with the website as the explicit integration point for subscriber capture and email delivery workflows.
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Nippy’s IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Nippy’s CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Nippy’s
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Payroll & Account Administrator | Manager | Finance | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Nippy’s Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nippy’s IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nippy’s digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Nippy’s Technographics
Nippy’s is a Consumer Packaged Goods organization based in Australia,
with around 160 employees and annual revenues of $20.0 million.
Nippy’s operates a diverse technology stack with applications such as
MYOB Exo, WooCommerce and Intuit Mailchimp,
covering areas like ERP Financial, eCommerce and Marketing Automation.
Nippy’s has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, Automattic and Intuit.
Nippy’s recently adopted applications including
Google Cloud Platform (GCP) in 2021, Cloudflare CDN in 2021 and Cisco IronPort Cloud Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nippy’s’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nippy’s’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nippy’s technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.