Ted Baker
6a St Pancras Way, London,
London, NW1 0TB,
United Kingdom
London, NW1 0TB,
United Kingdom
44 20 7255-4800
Retail
Ted Baker Technographics
Ted Baker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ted Baker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Ted Baker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ted Baker has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, Microsoft 365 for Collaboration in 2016, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ted Baker is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Exclaimer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ted Baker revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ted Baker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ted Baker Tech Stack and Enterprise Applications
Ted Baker ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Ted Baker implemented Microsoft Dynamics 365 for Finance and Operations to consolidate finance and operations, order management, and omnichannel retail capabilities under a single ERP Financial platform. The deployment targeted commerce, supply chain, stock and warehouse management, eCommerce and retail store workflows to support global retail objectives, and emphasized functional design across finance and operations business functions.
Configuration work centered on Microsoft Dynamics 365 for Finance and Operations and D365 Commerce extensions, with documented functional design, configuration, testing and deployment activities. Explicit modules and capabilities implemented included fiscal integration for Germany using the D365 Fiscal Integration connector for EFSTA, an Adyen payment connector for integrated payments on MPOS and CPOS, and Data Management entity configurations for import and export of retail sales data. The team authored a 130 page implementation guide capturing full Commerce configuration from a blank environment to accelerate repeatable deployments. Configuration and implementation of D365 F&O and Commerce was executed in Germany remotely and periodic update support was provided.
Integrations tied Dynamics 365 for Finance and Operations to existing commerce and logistics systems, including customer capture for AX 2012 point of sale in UK and European stores integrated to CRM, and cross system engagement with WMS, eCommerce platforms and retail store systems. Import and export Data Management entities were configured to synchronize retail sales with AX 2012 records. The integration scope covered order management and omnichannel fulfillment workflows across retail and eCommerce channels.
Governance and rollout was driven by a named functional lead responsible for global functional design and deployment of Microsoft Dynamics 365 for Finance and Operations, with formal documentation, testing cycles and configuration standards defining the rollout. Functional ownership included commerce, order management, supply chain and finance processes to align operational workflows. Training and periodic updates were part of ongoing operational support.
Documented achievements include customer capture in AX 2012 POS across UK and European stores integrated to CRM, and a completed configuration and implementation of D365 F&O plus Commerce in Germany. The program also produced detailed configuration artifacts and Data Management setups to operationalize retail sales integration with AX 2012.
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Ted Baker Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Ted Baker implemented Microsoft 365 as its primary Collaboration platform. The deployment is visible on the company website source and indicates use of Microsoft 365 for cloud-hosted collaboration and content workflows across its UK operations. Microsoft 365 is positioned to provide enterprise email, Office productivity applications, cloud file storage, and team communication tools as part of a consolidated collaboration tenant.
Configuration emphasis appears on tenant-level administration and centralized user provisioning to manage access and content sharing. The implementation supports business functions including corporate communications, merchandising coordination, and retail support through document collaboration and shared workspaces, with governance centered on role and group based access controls within the Microsoft 365 environment.
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Collaboration | Collaboration |
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2022 | 2022 |
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Ted Baker Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2016 | 2016 |
In 2016, Ted Baker implemented Exclaimer Cloud Signatures for Office 365 as a Digital Signing solution to manage corporate email signatures. The implementation is observable on the Ted Baker website, indicating signatures and branding assets are provisioned through the cloud application and applied to outbound Office 365 mail.
Exclaimer Cloud Signatures for Office 365 was deployed as a cloud-hosted signature management control plane with centralized template authoring, policy-driven assignment, and administrative controls for consistent branding and compliance. The configuration integrates directly with Office 365 for signature rendering at send time, and it centralizes governance for IT and marketing teams to manage templates, user attributes, and distribution rules across Ted Baker email accounts.
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Web Content Management | Content Management |
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2012 | 2012 |
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Ted Baker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2013 | 2013 |
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Ted Baker EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2023 | 2023 |
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Financial Consolidation and Close | EPM |
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2021 | 2022 |
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Ted Baker ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Ted Baker PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2019 | 2019 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Ted Baker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Ted Baker
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of IT | Director | IT | |
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Head of CRM | Director | Finance | |
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CRM Executive | CXO | IT | |
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Head Of Customer Service & Experience | Director | Customer Service | |
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Customer Service Operations and Development Manager | Manager | Customer Service | |
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Operations and Finance Manager | Manager | Finance | |
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Finance System Analyst | Non Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Business Process and Systems Manager | Manager | IT | |
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Accounts Payable Administrator | Non Manager | Finance | |
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Senior Finance Manager | Manager | Finance | |
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Apps Being Evaluated by Ted Baker Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ted Baker IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ted Baker digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Ted Baker Technographics
Ted Baker is a Retail organization based in United Kingdom,
with around 500 employees and annual revenues of $60.0 million.
Ted Baker operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and Exclaimer Cloud Signatures for Office 365,
covering areas like ERP Financial, Collaboration and Digital Signing.
Ted Baker has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Exclaimer.
Ted Baker recently adopted applications including
Oracle Cloud EPM in 2023, Slack Connect in 2022 and BigCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ted Baker’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ted Baker’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ted Baker technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.