NORAUTO INTERNATIONAL
Parc de la haute Borne 22 rue Hergé,
Villeneuve d'Ascq, 59650,
France
Villeneuve d'Ascq, 59650,
France
33 3 28 520 520
Automotive
NORAUTO INTERNATIONAL Technographics
NORAUTO INTERNATIONAL Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NORAUTO INTERNATIONAL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5600 NORAUTO INTERNATIONAL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NORAUTO INTERNATIONAL has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Intershop E-Commerce Platform for eCommerce in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NORAUTO INTERNATIONAL is running and its propensity to invest more and deepen its relationship with iAdvize , Google , Intershop or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NORAUTO INTERNATIONAL revenues, which have grown to $1.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NORAUTO INTERNATIONAL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NORAUTO INTERNATIONAL Tech Stack and Enterprise Applications
NORAUTO INTERNATIONAL AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 NORAUTO INTERNATIONAL deployed iAdvize Conversational Platform to power website-based customer interactions. The iAdvize Conversational Platform is implemented as the primary Chatbots and Conversational AI channel on norauto.fr, delivering conversational support for online customer service and e-commerce touchpoints.
Configuration emphasized a web conversational widget, automated response routing, and managed bot to human handover consistent with Chatbots and Conversational AI capabilities. The implementation included an agent workspace for live chat handling, reusable response libraries and conversation analytics for operational monitoring, providing a consolidated conversational layer embedded on the website.
Operational ownership was assigned to online customer service and e-commerce teams, with governance organized around scripted workflows, agent staffing rules and escalation procedures. Rollout included process adjustments and agent training to operate the iAdvize Conversational Platform within existing customer service workflows.
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NORAUTO INTERNATIONAL Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, NORAUTO INTERNATIONAL implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for corporate communication and document workflows. The deployment covered standard Collaboration modules such as Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, and is referenced on NORAUTO INTERNATIONAL's public website, indicating an enterprise roll out for its 5600 employees.
Configuration emphasized centralized administration through the Google Workspace Admin console, identity and access management, shared drive structures, and real time co authoring workflows. Operational coverage focused on IT and administrative teams, supporting business functions for corporate communications and knowledge management, with governance practices aligned to account provisioning, access controls, and policy enforcement consistent with the Collaboration category.
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NORAUTO INTERNATIONAL eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intershop | Legacy | Intershop E-Commerce Platform | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, NORAUTO INTERNATIONAL deployed the Intershop E-Commerce Platform to power its consumer-facing website norauto.fr. The Intershop E-Commerce Platform implementation provided a commerce-grade storefront and product catalog management, standard checkout and order capture workflows, merchandising and promotion rule engines, and content management capabilities consistent with the eCommerce category. This deployment centralized online commerce functionality for the company’s French web operations and aligned digital merchandising and online sales processes with a single platform.
The architecture positioned Intershop as the primary commerce application on norauto.fr, exposing catalog, cart, and order services to the public storefront and supporting customer-facing checkout flows. Functional coverage included merchandising, catalog operations, order management and digital marketing execution, touching business functions such as e-commerce, marketing, and customer service. Governance emphasized platform configuration, content workflow control, and commerce rule management administered by the company’s digital commerce team.
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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NORAUTO INTERNATIONAL CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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NORAUTO INTERNATIONAL ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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NORAUTO INTERNATIONAL Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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NORAUTO INTERNATIONAL PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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NORAUTO INTERNATIONAL IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at NORAUTO INTERNATIONAL
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by NORAUTO INTERNATIONAL Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NORAUTO INTERNATIONAL IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NORAUTO INTERNATIONAL digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD NORAUTO INTERNATIONAL Technographics
NORAUTO INTERNATIONAL is a Automotive organization based in France,
with around 5600 employees and annual revenues of $1.80 billion.
NORAUTO INTERNATIONAL operates a diverse technology stack with applications such as
iAdvize Conversational Platform, Google Workspace (Formerly Google G-Suite) and Intershop E-Commerce Platform,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
NORAUTO INTERNATIONAL has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as iAdvize, Google and Intershop.
NORAUTO INTERNATIONAL recently adopted applications including
Freshservice in 2023, Commanders Act CDP in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NORAUTO INTERNATIONAL’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NORAUTO INTERNATIONAL’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NORAUTO INTERNATIONAL technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.