Villeneuve d'Ascq, 59650,
France
NORAUTO INTERNATIONAL Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NORAUTO INTERNATIONAL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5600 NORAUTO INTERNATIONAL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NORAUTO INTERNATIONAL has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Intershop E-Commerce Platform for eCommerce in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NORAUTO INTERNATIONAL is running and its propensity to invest more and deepen its relationship with iAdvize , Google , Intershop or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NORAUTO INTERNATIONAL revenues, which have grown to $1.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NORAUTO INTERNATIONAL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 NORAUTO INTERNATIONAL deployed iAdvize Conversational Platform to power website-based customer interactions. The iAdvize Conversational Platform is implemented as the primary Chatbots and Conversational AI channel on norauto.fr, delivering conversational support for online customer service and e-commerce touchpoints.
Configuration emphasized a web conversational widget, automated response routing, and managed bot to human handover consistent with Chatbots and Conversational AI capabilities. The implementation included an agent workspace for live chat handling, reusable response libraries and conversation analytics for operational monitoring, providing a consolidated conversational layer embedded on the website.
Operational ownership was assigned to online customer service and e-commerce teams, with governance organized around scripted workflows, agent staffing rules and escalation procedures. Rollout included process adjustments and agent training to operate the iAdvize Conversational Platform within existing customer service workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, NORAUTO INTERNATIONAL implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for corporate communication and document workflows. The deployment covered standard Collaboration modules such as Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, and is referenced on NORAUTO INTERNATIONAL's public website, indicating an enterprise roll out for its 5600 employees.
Configuration emphasized centralized administration through the Google Workspace Admin console, identity and access management, shared drive structures, and real time co authoring workflows. Operational coverage focused on IT and administrative teams, supporting business functions for corporate communications and knowledge management, with governance practices aligned to account provisioning, access controls, and policy enforcement consistent with the Collaboration category.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intershop | Legacy | Intershop E-Commerce Platform | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, NORAUTO INTERNATIONAL deployed the Intershop E-Commerce Platform to power its consumer-facing website norauto.fr. The Intershop E-Commerce Platform implementation provided a commerce-grade storefront and product catalog management, standard checkout and order capture workflows, merchandising and promotion rule engines, and content management capabilities consistent with the eCommerce category. This deployment centralized online commerce functionality for the company’s French web operations and aligned digital merchandising and online sales processes with a single platform.
The architecture positioned Intershop as the primary commerce application on norauto.fr, exposing catalog, cart, and order services to the public storefront and supporting customer-facing checkout flows. Functional coverage included merchandising, catalog operations, order management and digital marketing execution, touching business functions such as e-commerce, marketing, and customer service. Governance emphasized platform configuration, content workflow control, and commerce rule management administered by the company’s digital commerce team.
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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