Berkeley, 94709, CA,
United States
North Berkeley Wine Technographics
North Berkeley Wine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by North Berkeley Wine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 North Berkeley Wine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that North Berkeley Wine has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Oracle NetSuite CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems North Berkeley Wine is running and its propensity to invest more and deepen its relationship with Google , Oracle , Constant Contact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing North Berkeley Wine revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for North Berkeley Wine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
North Berkeley Wine Tech Stack and Enterprise Applications
North Berkeley Wine Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, North Berkeley Wine implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The company lists Google Workspace on its website, indicating active domain verification and hosted Google services tied to the corporate domain.
Deployment reflects a cloud-hosted SaaS architecture using Google Workspace core capabilities, including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for file storage and collaborative editing, and the Google Admin console for account and domain management. Configuration for a 20-employee consumer packaged goods firm is consistent with company-wide adoption across sales, operations, and marketing, with centralized user provisioning and group-based access controls.
Operational coverage is domain-centric, aligning email routing and service verification with the website presence, while shared Drive folders and collaborative documents enable cross-functional workflows. Governance is executed through the Google Workspace administrative controls, including account lifecycle management, group permissions, and basic security settings, reflecting a lightweight governance model suitable for a small US-based CPG business.
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North Berkeley Wine CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, North Berkeley Wine implemented Oracle NetSuite CRM, deploying the CRM to centralize customer and sales data for its United States consumer packaged goods operations. The deployment used Oracle NetSuite CRM as a cloud SaaS application and focused on core CRM capabilities including contact and account management, opportunity management, sales pipeline staging, basic order and account history, and built in reporting and dashboards tailored for a 20 person organization.
Configuration prioritized lightweight workflows and role based access to support sales and customer service functions, with emphasis on data hygiene, user role definitions, approval workflows, and routine data stewardship processes. Operational coverage concentrated on sales and customer service teams, and the implementation narrative centers on using Oracle NetSuite CRM to standardize customer records and sales stage processes while keeping administrative overhead appropriate for a small CPG business.
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Marketing Automation | CRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at North Berkeley Wine
| First Name | Last Name | Title | Function | Department | Phone | |
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Owner | CXO | Finance | |
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General Manager | Manager | Finance | |
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Director of Retail Sales | Director | Finance | |
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Apps Being Evaluated by North Berkeley Wine Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||