Rogers, 55374, MN,
United States
North Star Imaging Technographics
North Star Imaging Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by North Star Imaging and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 North Star Imaging employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that North Star Imaging has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Hubspot CRM for CRM in 2022, ProdPad for Project Portfolio Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems North Star Imaging is running and its propensity to invest more and deepen its relationship with HubSpot , ProdPad , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing North Star Imaging revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for North Star Imaging intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
North Star Imaging Tech Stack and Enterprise Applications
North Star Imaging AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, North Star Imaging implemented Hubspot Live Chat on its public website to introduce a persistent, customer-facing conversational channel. The implementation positions Hubspot Live Chat within the company web estate as a primary entry point for inbound inquiries, aligning with the Chatbots and Conversational AI category and supporting sales, marketing, and customer service workflows at the manufacturing business.
Configuration centered on the Hubspot Live Chat widget, proactive messaging rules, and bot-driven qualification flows to capture visitor intent and contact information. Conversations are managed through a shared conversational inbox and linked to HubSpot contact profiles for record enrichment, using canned responses, routing rules, and chat transcripts to preserve context across follow-up activities.
Operational controls were applied at the site level, with administrators configuring business hours, routing logic to sales and service teams, and permissions for the conversational inbox. Governance emphasized workflow standardization for handling inbound leads and service requests, with staged administrative configuration to align chat handling with existing sales and support processes.
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North Star Imaging CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, North Star Imaging implemented Hubspot CRM. The company uses Hubspot CRM on their website to capture inbound leads and centralize customer records, reflecting a CRM-first approach to customer data capture for a mid-sized manufacturing firm.
Deployment is cloud native and focused on the CRM category capabilities, configured to support contact and company records, deal pipelines, and web form capture. Hubspot CRM is configured with standard CRM functions including contact management, pipeline stages, email templates, and website lead tracking to support front line sales and marketing workflows.
The implementation is explicitly integrated with the corporate website for form submissions and session tracking, enabling automated lead ingestion from web channels into Hubspot CRM. Operational coverage spans sales and marketing functions, consolidating web-sourced leads and customer engagement data into a single CRM instance.
Governance appears oriented around centralized administration and process standardization, with lead routing and pipeline management workflows established to align sales and marketing activity. The narrative focuses on structural implementation choices rather than quantified outcomes.
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Marketing Automation | CRM |
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2021 | 2021 |
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North Star Imaging PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProdPad | Legacy | ProdPad | Project Portfolio Management | PPM | n/a | 2020 | 2020 |
In 2020, North Star Imaging implemented ProdPad as its Project Portfolio Management application. ProdPad is embedded on the company website to capture external ideas and feedback, providing a web-based intake channel that connects to product planning workflows. The implementation is focused on product portfolio visibility and roadmap planning to support North Star Imaging’s product and engineering functions.
Configuration emphasizes idea management, roadmap and backlog prioritization, and stakeholder review workflows that are typical for Project Portfolio Management platforms. Operational scope covers internal product management and engineering teams, with the website intake extending to customers and external stakeholders. Governance appears centered on centralized intake and prioritization processes, enabling iterative roadmap updates and portfolio-level decision making.
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North Star Imaging IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at North Star Imaging
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by North Star Imaging Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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