Novo Nordisk
Novo Nordisk Technographics
Novo Nordisk Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Novo Nordisk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 78554 Novo Nordisk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Novo Nordisk has purchased the following applications: Coupa Invoice for AP Automation in 2022, Avature CRM for Candidate Relationship Management in 2016, IQVIA FIA for Insurance Claims Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novo Nordisk is running and its propensity to invest more and deepen its relationship with Coupa Software , SAP , Avature or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novo Nordisk revenues, which have grown to $45.92 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novo Nordisk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Novo Nordisk Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2022 | 2023 |
In 2022, Novo Nordisk implemented Coupa Invoice as part of a company-wide AP Automation deployment to consolidate procure-to-pay capabilities across its procurement organization. The Coupa Invoice deployment was positioned within a broader procurement modernization that included Procure-to-Pay, Contract Management, Invoicing, and Sourcing modules to address fragmented point solutions and low spend transparency.
The implementation centralized invoice processing and accounts payable automation under the Coupa Invoice application, enabling automated workflows for purchase order matching and invoice approvals, and improving user adoption among researchers and procurement staff. Configuration emphasized global PO coverage and user-friendly requisitioning to simplify lab equipment purchases and reduce purchasing friction for nonprocurement users.
Operational coverage extended across global procurement teams and corporate procurement functions, with the platform providing a holistic view of spend from category strategy through payments. The program digitally enabled supplier collaboration and sourcing activity, achieving 99% of sourcing events through the Coupa suite and 100% of contract management handled digitally, with reported 95% global PO coverage.
Governance changes focused on standardized approval workflows, centralized spend visibility, and process controls to raise compliance and lower sourcing leakage. The deployment explicitly tied procurement savings to research funding, with reported annual savings of 45 million euros, and positioned the AP Automation implementation to support ongoing procurement-led value allocation for treatment research.
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ERP Financial | ERP Financial Management |
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2023 | 2025 |
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Expense Management | ERP Financial Management |
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2012 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, Novo Nordisk implemented Avature CRM as a Candidate Relationship Management solution. The company initiated the effort by assessing its Executive Hires team, which had an established record of sourcing and hiring high-class talent and driving cost savings measured in the millions of Euros, and identified Avature CRM as the backbone of that capability.
Avature CRM was used to centralize candidate records and manage executive talent pipelines, leveraging standard Candidate Relationship Management capabilities such as configurable pipelines, candidate profiling, relationship management workflows, activity tracking, and reporting dashboards to support high-touch executive hiring processes. The assessment highlighted opportunities to better leverage platform configuration and workflow automation, prompting governance changes focused on standardizing sourcing and interview workflows within the Executive Hires function. The narrative centers on system architecture and operational scope in executive talent acquisition, with Avature CRM positioned as the core application supporting hiring, sourcing, and talent engagement at Novo Nordisk.
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Compensation Management | HCM |
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2019 | 2020 |
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Employee Recognition and Rewards Management | HCM |
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2023 | 2023 |
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HR Service Delivery | HCM |
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2018 | 2019 |
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Interview Scheduling | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2008 | 2009 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IQVIA | Legacy | IQVIA FIA | Insurance Claims Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Novo Nordisk implemented IQVIA FIA as part of its Insurance Claims Management capability. The implementation was embedded in the companys broader cloud analytics and CRM program under the Team Lead for Data Analytical, CRM & Integration, with a clear focus on supporting Commercial Effectiveness, Sales and Marketing, and Medical functions.
IQVIA FIA was configured to ingest payer and claims level datasets for Insurance Claims Management and to feed the cloud warehouse ecosystem comprising a Data Lake, Amazon RedShift warehouse and a data visualization layer. Configuration emphasized claims level attribution, formulary insights and physician influence data to support call planning, targeting and self service field reporting for performance sales and Veeva CRM field activity.
The deployment integrated IQVIA FIA feeds with Veeva CRM and a unified Vault content repository for promotional and medical content, and correlated FIA data with third party datasets including Xponent Plantrak Weekly, LRx Weekly, DDD data sets, PDRP Opt outs, AMA No contacts, HCOS, HCPS, Specialty Pharmacy data, Fingertip Formulary and influence metrics. These integrated datasets populated the RedShift warehouse and BI layer to enable alignment of field activity, account targeting and roster allocation across IDN, health systems, managed care and specialty channels.
Governance workstreams defined business rules for alignment, overlay, call plan apportionment, targeting and incentive compensation related changes for the data warehouse and Veeva Align, and detailed CRM process maps for migration and analytics requirements. Rollout priorities focused on operationalizing self service analytics for field reps and central commercial teams, and consolidating claims intelligence into existing CRM driven workflows.
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Travel Management | ERP Services and Operations |
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2011 | 2011 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AI infrastructure | AI Development |
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2025 | 2025 |
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ML and Data Science Platforms | AI Development |
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2016 | 2017 |
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ML and Data Science Platforms | AI Development |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2026 | 2026 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Event Management | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2024 | 2024 |
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Survey and Questionnaire | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Contract Lifecycle Management | Content Management |
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2022 | 2023 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Video Editing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2022 | 2022 |
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CRM | CRM |
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2009 | 2009 |
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CRM | CRM |
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2026 | 2026 |
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CRM | CRM |
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2018 | 2019 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2018 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2018 |
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Sales Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2022 | 2023 |
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Sourcing | Procurement |
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2022 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2024 | 2025 |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2024 | 2025 |
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Apps Development | PaaS |
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2023 | 2024 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Container Service | IaaS |
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2023 | 2024 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2024 | 2025 |
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Database Management | IaaS |
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2023 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Novo Nordisk
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Novo Nordisk Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Novo Nordisk Technographics
Novo Nordisk is a Life Sciences organization based in Denmark,
with around 78554 employees and annual revenues of $45.92 billion.
Novo Nordisk operates a diverse technology stack with applications such as
Coupa Invoice, Avature CRM and IQVIA FIA,
covering areas like AP Automation, Candidate Relationship Management and Insurance Claims Management.
Novo Nordisk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Avature and IQVIA.
Novo Nordisk recently adopted applications including
Veeva AI in 2026, Veeva Vault CRM in 2026 and NVIDIA DGX Platform in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Novo Nordisk’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Novo Nordisk’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Novo Nordisk technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.