Novy Belgium Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Novy Belgium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 184 Novy Belgium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Novy Belgium has purchased the following applications: Rocket.chat for Chatbots and Conversational AI in 2018, MediaHaven for Digital Asset Management in 2022, PubMatic for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novy Belgium is running and its propensity to invest more and deepen its relationship with Rocket.chat , Zeticon , Vimeo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novy Belgium revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novy Belgium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeticon | Legacy | MediaHaven | Digital Asset Management | Content Management | Cronos aan de Leie | 2022 | 2022 |
In 2022 Novy Belgium implemented MediaHaven to centralise product images, videos and technical drawings used by marketing, sales and dealer portals across the Benelux and wider European markets. MediaHaven is a Digital Asset Management application deployed as a single repository for visual and technical product assets to support regional content distribution and brand control.
The implementation emphasized rights management and automated versioning to enforce access controls and systematic asset lifecycle handling. Configuration work included metadata schema design and distribution workflows, enabling metadata driven indexing and automated renditioning to streamline asset retrieval and reuse. These functional capabilities were configured to support marketing content production and sales collateral assembly.
Operational coverage included marketing teams, sales operations and dealer portal content feeds across Benelux and broader Europe, with the DAM serving as the central content source for regional publishing. The deployment architecture centralised file storage and governance while enabling role based access for internal users and external dealer partners. Integrations focused on feeding dealer portals and sales channels from the MediaHaven repository.
Cronos aan de Leie acted as the implementation partner and Zeticon is referenced as the solution vendor. Governance changes included centralised asset stewardship, updated publishing workflows and version control policies to accelerate time to asset availability and maintain brand consistency. Novy achieved faster dealer service as an operational outcome of the MediaHaven deployment.
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Video Editing | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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