Nuxe Group
127 Rue d'Aguesseau,
Boulogne-Billancourt, 92100,
France
Boulogne-Billancourt, 92100,
France
33 9 74 48 59 95
Manufacturing
Nuxe Group Technographics
Nuxe Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nuxe Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Nuxe Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nuxe Group has purchased the following applications: TheHut Ingenuity for eCommerce in 2021, AB Tasty Instant Analytics for Marketing Analytics in 2019, AppDynamics APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nuxe Group is running and its propensity to invest more and deepen its relationship with TheHut.com , Skeepers , AB Tasty or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nuxe Group revenues, which have grown to $335.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nuxe Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nuxe Group Tech Stack and Enterprise Applications
Nuxe Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TheHut.com | Legacy | TheHut Ingenuity | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Nuxe Group deployed TheHut Ingenuity on its website. TheHut Ingenuity is implemented as the core eCommerce platform supporting Nuxe Group's online storefront and direct-to-consumer sales functions.
The deployment is embedded into Nuxe Group's public website and implements standard eCommerce functional modules including catalog management, product merchandising, shopping cart and checkout, promotions and pricing, customer account management, and order capture workflows. The implementation of TheHut Ingenuity on the website implies integration points for product content feeds and order handoff to downstream fulfillment processes, enabling synchronized catalog publishing and checkout orchestration.
Operational scope focuses on digital commerce and marketing teams within Nuxe Group and on the France-facing website, with governance centered on catalog update processes, merchandising workflows, content approval, and online order management procedures. This configuration positions Nuxe Group TheHut Ingenuity eCommerce to support the company business functions of online sales, customer experience management, and web merchandising.
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Product Review Management | eCommerce |
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2020 | 2020 |
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Nuxe Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AB Tasty | Legacy | AB Tasty Instant Analytics | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Nuxe Group implemented AB Tasty Instant Analytics on its public website as a Marketing Analytics deployment, using the AB Tasty tag to instrument web pages for behavioral measurement. The implementation is centered on web analytics and experimentation telemetry collected client side, aligned with Marketing Analytics use cases for visitor segmentation and test measurement.
AB Tasty Instant Analytics was configured to capture page level events and session activity, feeding real time dashboards for marketing and e commerce teams. Configuration focused on event tracking, audience segmentation, and experiment reporting workflows typical of marketing analytics platforms, with AB Tasty Instant Analytics providing the analytics and visualization layer.
Deployment was executed through the site tagging model across nuxe.com, keeping instrumentation scoped to the public web estate and campaign pages. Operational coverage included the digital marketing organization and e commerce functions, which used the platform to profile audiences and evaluate on page experiments and content variations.
Governance centered on centralized dashboard access and role based permissions for marketing stakeholders, with established workflows for creating, launching, and analyzing experiments and behavioral reports. The narrative reflects an on site, marketing driven implementation of AB Tasty Instant Analytics for web focused analytics and experimentation.
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Nuxe Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AppDynamics | Legacy | AppDynamics APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Nuxe Group implemented AppDynamics APM as part of its Application Performance Management strategy, deploying AppDynamics Business iQ to instrument and monitor its public website. The deployment focuses on application-level telemetry and business analytics collected from the website, with AppDynamics Business iQ used to correlate performance signals with user and business events on the web channel.
The AppDynamics APM implementation was configured to provide application performance monitoring, transaction tracing, and business-level analytics via Business iQ, reflecting standard Application Performance Management capabilities. Configuration work emphasized instrumentation of the web application tiers and the site front end to capture response times, error rates, and business event markers for cross-functional visibility.
Operational ownership centered on web operations and digital teams, with dashboards and alerts provisioned for site reliability and the teams responsible for e-commerce and digital experience. Governance was structured around application performance monitoring workflows and business event instrumentation, enabling ongoing observability of the website through AppDynamics APM and AppDynamics Business iQ.
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Nuxe Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Nuxe Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Nuxe Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Customer Satisfaction Officer | Manager | Customer Service | |
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Digital, E-commerce & Customer Experience Manager | Manager | Customer Service | |
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Apps Being Evaluated by Nuxe Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nuxe Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nuxe Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nuxe Group Technographics
Nuxe Group is a Manufacturing organization based in France,
with around 1000 employees and annual revenues of $335.0 million.
Nuxe Group operates a diverse technology stack with applications such as
TheHut Ingenuity, AB Tasty Instant Analytics and AppDynamics APM,
covering areas like eCommerce, Marketing Analytics and Application Performance Management.
Nuxe Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TheHut.com, AB Tasty and AppDynamics.
Nuxe Group recently adopted applications including
TheHut Ingenuity in 2021, Awin Affiliate Marketing in 2021 and AppDynamics APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nuxe Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nuxe Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nuxe Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.