Oad Groep
Burgemeester Vd Borchstr 2,
Holten, 7451,
Netherlands
Holten, 7451,
Netherlands
31 4 83 77777
Banking and Financial Services
Oad Groep Technographics
Oad Groep Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oad Groep and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1524 Oad Groep employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oad Groep has purchased the following applications: Grasp AI Assist for Chatbots and Conversational AI in 2015, Barilliance for eCommerce in 2017, 6sense Account Engagement Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oad Groep is running and its propensity to invest more and deepen its relationship with Grasp , Barilliance , Personyze or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oad Groep revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oad Groep intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oad Groep Tech Stack and Enterprise Applications
Oad Groep AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Grasp | Legacy | Grasp AI Assist | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 Oad Groep implemented Grasp AI Assist to introduce conversational automation for customer-facing channels. Grasp AI Assist was deployed to deliver Chatbots and Conversational AI capabilities for customer engagement and automated handling of routine inquiries.
The implementation focused on standard conversational AI modules including intent classification, dialogue management, a knowledge base for response generation, and conversational routing to human agents where needed. Oad Groep uses Casengo Chatbot on their website as a public web chat touchpoint, while Grasp AI Assist was provisioned to support contact center workflows and customer service operations. Governance centered on conversational content management and escalation workflows to align automated responses with frontline support procedures.
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Oad Groep eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Barilliance | Legacy | Barilliance | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Oad Groep implemented Barilliance on its public website, selecting the solution in the eCommerce category to support on-site merchandising and customer engagement. The deployment was scoped to the company website and oriented toward digital commerce and marketing functions across the organization.
Barilliance was configured to deliver core eCommerce capabilities such as onsite product recommendations, behavioral personalization, cart recovery workflows, and campaign targeting, reflecting standard functional modules in the eCommerce category. Configuration emphasized catalog-driven recommendation logic and session-based behavioral triggers, with campaign and content variants managed through the Barilliance management console by marketing teams.
The technical footprint centered on a client-side integration embedded in the website to collect behavioral signals and render personalized experiences, supported by Barilliance cloud services for decisioning and content delivery. This architecture prioritized front-end instrumentation and cloud-hosted personalization engines to deliver real-time, site-level personalization.
Operational governance assigned personalization strategy and campaign configuration to digital marketing, while web operations retained responsibility for tag management and technical upkeep. Analytics and eCommerce teams coordinated on audience segmentation and campaign schedules to ensure consistent merchandising and targeting across the customer journey.
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Oad Groep CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Oad Groep deployed the 6sense Account Engagement Platform on its website to operationalize account-level engagement for its marketing organization. The 6sense Account Engagement Platform is used as an Account Based Marketing solution to capture anonymous and identified visitor signals on the corporate site and to prioritize accounts for upstream demand generation and account outreach.
Implementation focused on web instrumentation and account identification, with the 6sense Account Engagement Platform configured to ingest site behavioral signals, apply engagement scoring, and surface intent patterns for marketing workflows. Typical functional capabilities implemented include visitor tagging and tracking, account scoring and prioritization, and engagement orchestration linked to site-based content personalization and campaign activation.
Operational coverage centers on the marketing and demand generation functions, with inferred downstream handoff to sales enablement and account teams for prioritized outreach. The platform was embedded into the Netherlands-facing corporate site, positioning the website as the primary signal source for account discovery and enrichment in the Account Based Marketing stack.
Governance emphasized tagging standards, consent-aware signal collection, and campaign alignment to ensure consistent account scoring and marketer access to engagement insights. Rollout on the website enabled centralized capture of buyer intent and standardized account qualification processes without reference to external implementation partners.
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Call Center | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Oad Groep IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Oad Groep
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Oad Groep Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Oad Groep IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Oad Groep digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Oad Groep Technographics
Oad Groep is a Banking and Financial Services organization based in Netherlands,
with around 1524 employees and annual revenues of $400.0 million.
Oad Groep operates a diverse technology stack with applications such as
Grasp AI Assist, Barilliance and 6sense Account Engagement Platform,
covering areas like Chatbots and Conversational AI, eCommerce and Account Based Marketing.
Oad Groep has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Grasp, Barilliance and 6sense.
Oad Groep recently adopted applications including
Microsoft Clarity in 2022, Amazon S3 in 2022 and 6sense Account Engagement Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oad Groep’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oad Groep’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oad Groep technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.