AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Observe.AI Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rocketlane Legacy Rocketlane PSA Professional Services Automation ERP Services and Operations n/a 2024 2024
Observe.AI implemented Rocketlane PSA in 2024 to operationalize a Professional Services Automation approach for customer onboarding and implementations in the United States. The deployment supported Observe.AI's transition to a professional services model, improving client engagement and achieving a 70+ Net Promoter Score. Rocketlane PSA was configured with prebuilt project templates, a customer-facing portal, time-tracking, and reporting capabilities to streamline implementation workflows and enable OKR tracking. Functional changes centralized project planning, milestone tracking, client communications, and time capture under the Professional Services Automation platform, affecting professional services, customer success, and implementation teams. Governance shifted to template-driven delivery processes and portal-mediated client interactions to standardize handoffs and status reporting across engagements.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Ruby Legacy Ruby Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 Observe.AI implemented Ruby Live Chat on its website using the Chatbots and Conversational AI application to centralize web visitor engagement. The deployment is focused on live web chat and conversational intake on public web pages, providing real-time agent interaction and asynchronous messaging for prospect and customer inquiries. Implementation scope centers on customer-facing workflows, including web-based support and sales lead capture, aligned with standard chat routing and agent handoff patterns. This use positions Ruby Live Chat as the front-line conversational layer for Observe.AI web traffic. Configuration included live chat session handling, canned responses and scripted workflows, transcript capture and reporting for conversational review, features typical of Chatbots and Conversational AI solutions. The Ruby Live Chat implementation is embedded directly on the corporate website and leverages web session context to route visitors to available operators while preserving chat logs for downstream quality analysis. Governance and operational processes emphasize operator queues, scripted response governance, and transcript review workflows to maintain consistent customer communications.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
In 2017, Observe.AI implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation consolidated core collaboration and productivity services to support company-wide communication and document workflows across Observe.AI’s United States operations. The Google Workspace (Formerly Google G-Suite) deployment encompassed Gmail for corporate email, Calendar for scheduling, Drive and shared drives for file storage, Docs Sheets and Slides for collaborative authoring, and Meet for video conferencing. Administrative capabilities were provisioned through the Google Admin console and Google identity services to manage user accounts, groups, access controls, and device management consistent with Collaboration category governance. Operational governance centralized domain administration and policy configuration to enforce access and retention settings, while functional coverage extended to common business functions including engineering, product, sales, support, and marketing. Publicly accessible site source artifacts indicate Observe.AI’s use of Google Workspace on their website, reflecting an integrated collaboration footprint tied to the company’s external presence.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2021 2021
Digital Signing Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2019 2019
Account Based Marketing CRM 2021 2021
Account Based Marketing CRM 2020 2020
CRM CRM 2020 2020
Customer Experience CRM 2021 2021
Customer Support CRM 2020 2020
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
Marketing Automation CRM 2021 2021
Sales Engagement CRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
IT Service Management ITSM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Observe.AI

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Observe.AI Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Observe.AI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Observe.AI digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Observe.AI Technographics
Observe.AI is a Professional Services organization based in United States, with around 250 employees and annual revenues of $25.0 million.
Observe.AI operates a diverse technology stack with applications such as Rocketlane PSA, Ruby Live Chat and Google Workspace (Formerly Google G-Suite), covering areas like Professional Services Automation, Chatbots and Conversational AI and Collaboration.
Observe.AI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Rocketlane, Ruby and Google.
Observe.AI recently adopted applications including Rocketlane PSA in 2024, Ruby Live Chat in 2021 and PathFactory Intelligent Content Platform in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Observe.AI’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Observe.AI’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Observe.AI technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.