AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

OddBalls Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PayPal Legacy PayPal Venmo Payment Processing ERP Financial Management n/a 2024 2024
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wisepops Legacy Wisepops Platform Personalization and Product Recommendations eCommerce n/a 2024 2024
In 2024, OddBalls implemented the Wisepops Platform for Personalization and Product Recommendations. The engagement targeted ecommerce marketing and lead capture in the United Kingdom, aligning onsite personalization with CRM and lead capture workflows to support conversion and subscriber growth. The implementation deployed Wisepops Platform modules including the onsite feed, AI product recommendations, and popups, with configuration focused on catalog-driven onsite personalization and automated recommendation placement across merchandising pages. Campaigns ran from January to June 2024 and were executed as coordinated onsite marketing programs, using the feed to drive product discovery and AI product recommendations to surface relevant SKUs while popups captured lead details for downstream CRM processes. Operational coverage centered on OddBalls ecommerce and marketing teams in the United Kingdom, with campaign orchestration and attribution tied to the Wisepops Platform. Campaign results reported over A31M in attributed revenue and 122K new leads, reflecting the direct outcomes listed for the January to June 2024 implementation of Wisepops Platform for Personalization and Product Recommendations.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Resonate Legacy Resonate Ignite Platform Data Management Platform CRM n/a 2015 2015
Data Management Platform CRM 2015 2015
Data Management Platform CRM 2015 2015
Data Management Platform CRM 2016 2016
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2016 2016
Marketing Automation CRM 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at OddBalls
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by OddBalls Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD OddBalls Technographics

OddBalls is a Retail organization based in United Kingdom, with around 54 employees and annual revenues of $27.0 million.

OddBalls operates a diverse technology stack with applications such as PayPal Venmo, Wisepops Platform and Resonate Ignite Platform, covering areas like Payment Processing, Personalization and Product Recommendations and Data Management Platform.

OddBalls has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as PayPal, Wisepops and Resonate.

OddBalls recently adopted applications including PayPal Venmo in 2024, Wisepops Platform in 2024 and Klaviyo in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of OddBalls’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates OddBalls’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete OddBalls technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.