North Shields, NE29 7UT,
United Kingdom
OddBalls Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OddBalls and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 54 OddBalls employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OddBalls has purchased the following applications: PayPal Venmo for Payment Processing in 2024, Wisepops Platform for Personalization and Product Recommendations in 2024, Resonate Ignite Platform for Data Management Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OddBalls is running and its propensity to invest more and deepen its relationship with PayPal , Wisepops , Resonate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OddBalls revenues, which have grown to $27.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OddBalls intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Venmo | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wisepops | Legacy | Wisepops Platform | Personalization and Product Recommendations | eCommerce | n/a | 2024 | 2024 |
In 2024, OddBalls implemented the Wisepops Platform for Personalization and Product Recommendations. The engagement targeted ecommerce marketing and lead capture in the United Kingdom, aligning onsite personalization with CRM and lead capture workflows to support conversion and subscriber growth.
The implementation deployed Wisepops Platform modules including the onsite feed, AI product recommendations, and popups, with configuration focused on catalog-driven onsite personalization and automated recommendation placement across merchandising pages. Campaigns ran from January to June 2024 and were executed as coordinated onsite marketing programs, using the feed to drive product discovery and AI product recommendations to surface relevant SKUs while popups captured lead details for downstream CRM processes.
Operational coverage centered on OddBalls ecommerce and marketing teams in the United Kingdom, with campaign orchestration and attribution tied to the Wisepops Platform. Campaign results reported over A31M in attributed revenue and 122K new leads, reflecting the direct outcomes listed for the January to June 2024 implementation of Wisepops Platform for Personalization and Product Recommendations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Resonate | Legacy | Resonate Ignite Platform | Data Management Platform | CRM | n/a | 2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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