OE Wheels
1906 72nd Dr E,
Sarasota, 34243, FL,
United States
Sarasota, 34243, FL,
United States
1 866-273-3651
Distribution
OE Wheels Technographics
OE Wheels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OE Wheels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 OE Wheels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OE Wheels has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, FreeWheel Demandsuite for Agency Management in 2018, Velaro Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OE Wheels is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OE Wheels revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OE Wheels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OE Wheels Tech Stack and Enterprise Applications
OE Wheels ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, OE Wheels implemented Oracle NetSuite ERP as its ERP Financial platform, establishing a centralized accounting system for the company. The deployment positioned Oracle NetSuite ERP to serve OE Wheels accounting and finance functions across its United States operations, providing a single system of record for core financial activity.
Configuration work focused on ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting. Oracle NetSuite ERP was configured with a consolidated chart of accounts and structured period close workflows to support routine financial close and statutory reporting, supplemented by role based access controls and audit trail capabilities.
The implementation used a cloud delivered SaaS architecture consistent with Oracle NetSuite ERP, streamlining system provisioning and access for the companys small distribution footprint. Deployment was scoped to the finance and accounting teams, aligning transactional posting, invoicing, and receivables processes to a single cloud instance.
Governance changes centered on formalizing approval workflows, enforcing segregation of duties through application roles, and standardizing month end close procedures within the Oracle NetSuite ERP environment. Process standardization and the system level audit functionality introduced controlled financial workflows across OE Wheels finance operations.
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Payment Processing | ERP |
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2016 | 2016 |
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OE Wheels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 OE Wheels implemented FreeWheel Demandsuite to manage ad inventory and campaign delivery on its website. The deployment uses FreeWheel Demandsuite within the Agency Management category to centralize digital advertising configuration and decisioning for the company website, operated from the United States.
The implementation configures standard Agency Management capabilities including campaign management, ad inventory configuration, delivery controls, and reporting to support ad operations and monetization workflows. Operational ownership is concentrated in marketing and e-commerce functions, with governance focused on centralized ad operations processes and campaign lifecycle control using FreeWheel Demandsuite. The deployment is surface-level on the corporate site and is framed around digital advertising orchestration rather than broader platform integrations.
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OE Wheels AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Velaro | Legacy | Velaro Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, OE Wheels deployed Velaro Live Chat on its public website. Velaro Live Chat is a cloud-hosted web chat widget in the Chatbots and Conversational AI category used to manage inbound customer service and sales inquiries for the distributor.
The implementation uses a site-embedded script to surface a live chat interface to visitors, providing real-time messaging, proactive chat invitations, visitor session tracking, and agent routing consistent with Chatbots and Conversational AI capabilities. Operational scope targets customer-facing workflows for sales and support, with agent queues and transcript capture incorporated into OE Wheels customer service processes to standardize response handling and escalation.
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OE Wheels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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OE Wheels eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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OE Wheels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2017 | 2017 |
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OE Wheels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at OE Wheels
| First Name | Last Name | Title | Function | Department | Phone | |
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National Account Manager | Manager | Finance | |
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Partner | Manager | Finance | |
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National Wholesale Account Manager | Manager | Finance | |
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Apps Being Evaluated by OE Wheels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OE Wheels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OE Wheels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD OE Wheels Technographics
OE Wheels is a Distribution organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
OE Wheels operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Velaro Live Chat,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
OE Wheels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Velaro.
OE Wheels recently adopted applications including
Velaro Live Chat in 2021, Oracle NetSuite SuiteCommerce in 2020 and GoDaddy in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OE Wheels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OE Wheels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OE Wheels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.