Marseille, 13001,
France
Office Municipal Tourisme Marseille Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Office Municipal Tourisme Marseille and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Office Municipal Tourisme Marseille employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Office Municipal Tourisme Marseille has purchased the following applications: Microsoft 365 for Collaboration in 2020, Adelya Loyalty Operator for Customer Loyalty in 2012, Regiondo for Reservation and Booking Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Office Municipal Tourisme Marseille is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Adelya or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Office Municipal Tourisme Marseille revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Office Municipal Tourisme Marseille intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 | ||
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adelya | Legacy | Adelya Loyalty Operator | Customer Loyalty | CRM | n/a | 2012 | 2012 | In 2012, Office Municipal Tourisme Marseille implemented Adelya Loyalty Operator as a Tourism / City-Pass solution to modernise its City Pass using NFC technology and to dematerialise and mutualise tourist offers across local partners. The deployment targeted CityPass ticketing and visitor services, positioning Adelya Loyalty Operator as the core application for electronic ticket issuance, NFC access control, and partner offer distribution in the Marseille region. The implementation leveraged Adelya’s tourism and CityPass modules to centralise ticket creation, manage loyalty and pass validity rules, and support NFC-enabled fare validation and contactless access workflows. Configuration work focused on cataloguing partner offers, defining pass types and entitlements, and enabling mobile and card-based credentialing consistent with City-Pass operational requirements, with Adelya Loyalty Operator used for orchestration and runtime management. Operationally the project encompassed the Office de Tourisme et des Congrès de Marseille and a network of local tourism partners, enabling shared offer catalogues and unified pass acceptance at participating venues. Integration scope aligned to category expectations, using interfaces for partner offer sharing and NFC ticket validation, and supporting front-line visitor services and ticketing points across sites in the Marseille area. Governance concentrated on centralised issuance controls, partner onboarding workflows, and operational processes for updating offers and validating passes at point of use. The implementation modernised ticketing and access for the CityPass and dematerialised partner tourism offers, with Adelya Loyalty Operator serving as the authoritative platform for pass lifecycle, partner catalogue management, and NFC-based visitor access. | |
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Regiondo | Legacy | Regiondo | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 | In 2022 Office Municipal Tourisme Marseille implemented Regiondo Reservation and Booking Management on its public website to capture direct visitor bookings and manage ticketed activities. Regiondo Reservation and Booking Management is embedded as the primary online booking engine and storefront on the Marseille tourisme site, providing a customer facing booking widget and calendar driven availability for tours and events. The implementation directly supports the organization business function of online ticketing and visitor services for a 30 person professional services operation. Configuration was sized for a small organisation and focuses on inventory and resource scheduling, ticket and product catalog management, time slot booking, and automated booking confirmations, with the vendor hosted booking console used for back office reservation handling. Operational coverage centers on the tourist office front counter and the website sales channel, with staff using the Regiondo dashboard for reservations, calendar management and basic reporting. Governance emphasis was placed on operational procedures for reservation processing and staff enablement during the website embed rollout rather than multi system orchestration. |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||