Ogilvy
3 World Trade Center 175 Greenwich Street,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 212-237-4000
Professional Services
Ogilvy Technographics
Ogilvy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ogilvy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17500 Ogilvy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ogilvy has purchased the following applications: Serrala FinanceSuite Accounts Payable for AP Automation in 2005, Greenhouse ATS for Applicant Tracking System in 2023, Deltek WorkBook for Agency Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ogilvy is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ogilvy revenues, which have grown to $8.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ogilvy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ogilvy Tech Stack and Enterprise Applications
Ogilvy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite Accounts Payable | AP Automation | ERP | n/a | 2005 | 2005 |
In 2005 Ogilvy implemented Serrala FinanceSuite Accounts Payable. The deployment established an AP Automation capability to centralize invoice intake, validation, and payment orchestration for Ogilvy's corporate finance and procurement functions.
Serrala FinanceSuite Accounts Payable was configured to handle automated invoice capture, matching and exception handling, approval workflow orchestration, and scheduled payment runs. The implementation emphasized configurable invoice processing rules and routing logic consistent with enterprise accounts payable workflows.
The integration architecture connected Serrala to Ogilvy's SAP landscape, including SAP MDM, BW, IS-MEDIA, SAP BASIS, FICO, SD, PS, MM and HR, and to Dolphin Data archiving. The runtime environment leveraged Windows 2005 Server and Oracle 9i for application hosting and data persistence, with reporting feeds into BW and archival handoff to Dolphin Data archiving.
Operational scope covered finance and procurement teams, with governance focused on supplier master synchronization, invoice approval controls, and reconciliation points against SAP FICO. The implementation was organized around orchestration of AP processing within Serrala and maintenance of master data consistency with order to cash components such as xRPM and SAP MDM.
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ERP Financial | ERP |
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2022 | 2023 |
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ERP Financial | ERP |
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2008 | 2009 |
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Expense Management | ERP |
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2012 | 2012 |
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Ogilvy HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
In 2023, Ogilvy implemented Greenhouse ATS. The Applicant Tracking System is embedded on Ogilvy's website to capture external candidate applications and publish public job postings, linking web career flows directly into the recruiting platform.
Greenhouse ATS was configured to support job requisition creation, job posting management, candidate application intake, resume parsing and structured candidate pipelines. The deployment includes interview scheduling, scorecards and stage-based pipeline tracking, reflecting common Applicant Tracking System functional workflows.
The implementation integrates the corporate career site with Greenhouse ATS to provide seamless application redirects and form submission capture, creating centralized applicant records and facilitating interview orchestration. Operational coverage is focused on recruiting and talent acquisition functions, driving external hiring intake through the website rather than HR back-office automation.
Governance controls were applied to enforce role-based access, standardized hiring workflows and interview stage definitions, supporting consistent candidate evaluation and recordkeeping. The Greenhouse ATS implementation is oriented toward external talent sourcing and end-to-end applicant lifecycle management via Ogilvy's public careers experience.
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Learning and Development | HCM |
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2024 | 2024 |
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Ogilvy ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek WorkBook | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Ogilvy implemented Deltek WorkBook as its Agency Management platform to power digital business operations throughout the Asia Pacific. The deployment established a centralized project and resource management layer to enable consistent scheduling of global resources and regional project planning. Deltek WorkBook was positioned to support creative delivery workflows and cross border project coordination across Ogilvy's network in the region.
Configuration emphasized core Agency Management capabilities, including resource scheduling, project planning and portfolio visibility, time and task capture, and capacity planning to align creative teams with client timelines. The implementation concentrated operational configuration on creative resourcing and project task orchestration, embedding planning and scheduling into day to day agency workflows and account delivery processes.
Rollout targeted Ogilvy's Asia Pacific digital business and engaged regional resource managers and creative leadership to establish governance around scheduling, intake and resource allocation. Ogilvy used Deltek WorkBook to more effectively schedule global resources, plan more efficiently and optimize their creative teams.
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Ogilvy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Ogilvy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Ogilvy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ogilvy EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Ogilvy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Ogilvy PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Ogilvy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Ogilvy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Ogilvy
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer, North America | CXO | Finance | |
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U.S. Travel Manager | Manager | Operations | |
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Director of Finance & Operations | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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IT Director | Director | IT | |
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Director North America Financial Planning and Analysis | Director | Finance | |
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Senior Partner, Director of Purchasing NA | Director | Procurement | |
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Procurement Manager | Manager | Procurement | |
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Finance Director - West | Director | Finance | |
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Controller | Director | Finance | |
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Global Chief Financial Officer | CXO | Finance | |
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Director of Shared Services | Director | Finance | |
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Senior Partner, Director, Enterprise Systems Integration | Director | IT | |
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Chief Financial Officer | CXO | Finance | |
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Finance Director | Director | Finance | |
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CIO | CXO | IT | |
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Associate Finance Director | Director | Finance | |
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Application Systems Manager | Manager | IT | |
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Principal Enterprise Architect | Non Manager | IT | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Ogilvy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ogilvy IT executives and key decision makers. This section highlights Ogilvy's latest recorded technology evaluations, including Amazon Publisher Services for Digital Advertising Platform on 2026-04-01, Cloudflare CDN for Content Delivery Network on 2025-07-15, and CDK Global DMS for Dealership Management on 2025-06-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ogilvy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-01 | Ogilvy | Evaluated | Amazon Web Services (AWS) | Amazon Publisher Services | Digital Advertising Platform | CRM |
| 2025-07-15 | Ogilvy | Evaluated | Cloudflare | Cloudflare CDN | Content Delivery Network | IaaS |
| 2025-06-30 | Ogilvy | Evaluated | CDK Global | CDK Global DMS | Dealership Management | ERP Services and Operations |
| 2025-02-20 | Ogilvy | Evaluated |
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Procurement | Procurement |
| 2025-02-04 | Ogilvy | Evaluated |
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Financial Consolidation and Close | EPM |
| 2025-01-13 | Ogilvy | Evaluated |
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Collaboration | Collaboration |
| 2024-10-30 | Ogilvy | Evaluated |
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Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Ogilvy Technographics
Ogilvy is a Professional Services organization based in United States,
with around 17500 employees and annual revenues of $8.00 billion.
Ogilvy operates a diverse technology stack with applications such as
Serrala FinanceSuite Accounts Payable, Greenhouse ATS and Deltek WorkBook,
covering areas like AP Automation, Applicant Tracking System and Agency Management.
Ogilvy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Greenhouse and Deltek.
Ogilvy recently adopted applications including
Adobe Learning Manager (formerly Adobe Captivate Prime) in 2024, PlaybookUX Surveys in 2024 and Greenhouse ATS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ogilvy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ogilvy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ogilvy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.