New York, 10007, NY,
United States
Ogilvy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ogilvy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17500 Ogilvy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ogilvy has purchased the following applications: Serrala FinanceSuite Accounts Payable for AP Automation in 2005, Greenhouse ATS for Applicant Tracking System in 2023, Deltek WorkBook for Agency Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ogilvy is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ogilvy revenues, which have grown to $8.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ogilvy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite Accounts Payable | AP Automation | ERP Financial Management | n/a | 2005 | 2005 |
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ERP Financial | ERP Financial Management |
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2022 | 2023 |
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ERP Financial | ERP Financial Management |
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2008 | 2009 |
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Expense Management | ERP Financial Management |
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2012 | 2012 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
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Learning and Development | HCM |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek WorkBook | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Ogilvy implemented Deltek WorkBook as its Agency Management platform to power digital business operations throughout the Asia Pacific. The deployment established a centralized project and resource management layer to enable consistent scheduling of global resources and regional project planning. Deltek WorkBook was positioned to support creative delivery workflows and cross border project coordination across Ogilvy's network in the region.
Configuration emphasized core Agency Management capabilities, including resource scheduling, project planning and portfolio visibility, time and task capture, and capacity planning to align creative teams with client timelines. The implementation concentrated operational configuration on creative resourcing and project task orchestration, embedding planning and scheduling into day to day agency workflows and account delivery processes.
Rollout targeted Ogilvy's Asia Pacific digital business and engaged regional resource managers and creative leadership to establish governance around scheduling, intake and resource allocation. Ogilvy used Deltek WorkBook to more effectively schedule global resources, plan more efficiently and optimize their creative teams.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||