OMNIA Partners
840 Crescent Centre Drive Suite 600,
Franklin, 37067, TN,
United States
Franklin, 37067, TN,
United States
1 866-875-3299
Professional Services
OMNIA Partners Technographics
OMNIA Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OMNIA Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 OMNIA Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OMNIA Partners has purchased the following applications: Microsoft 365 for Collaboration in 2017, Virto Commerce for eCommerce in 2023, CallRail Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OMNIA Partners is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Virto Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OMNIA Partners revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OMNIA Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OMNIA Partners Tech Stack and Enterprise Applications
OMNIA Partners Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, OMNIA Partners implemented Microsoft 365 to establish a Collaboration platform for its Professional Services operations. OMNIA Partners uses Microsoft 365 on its public website and across internal systems to provide core productivity and collaboration capabilities, with the Microsoft 365 application supporting corporate communications and document publishing workflows. The deployment aligns with the company profile of roughly 250 employees headquartered in the United States, positioning Microsoft 365 as the primary Collaboration tool for the organization.
The Microsoft 365 configuration emphasizes Collaboration capabilities common to the category, including enterprise email, document collaboration, secure file sharing, and real-time team communications, delivered through the Microsoft 365 suite. Operational coverage spans cross-functional business functions such as client service teams, marketing, and finance, with centralized administration and identity and access governance implied by platform consolidation. The implementation narrative focuses on platform-level configuration, content publishing integration with the public site, and standard collaboration workflows rather than bespoke third party integrations.
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Collaboration | Collaboration |
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2020 | 2020 |
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OMNIA Partners eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Virto Commerce | Legacy | Virto Commerce | eCommerce | eCommerce | n/a | 2023 | 2025 |
In 2023 OMNIA Partners selected Virto Commerce to build OPUS, a cloud-based procurement marketplace designed for public-sector buyers across the United States. The deployment used Virto Commerce as the core eCommerce platform to centralize cooperative purchasing workflows and supplier catalog distribution for OMNIA Partners.
The implementation focused on procurement marketplace modules and capabilities typical of an eCommerce deployment, including catalog management able to support millions of SKUs, workflow-driven approvals, configurable supplier interactions, and marketplace purchasing orchestration. Virto Commerce was configured to expose supplier routing logic through QuickConnect supplier routing, enabling automated request flows and supplier-directed order handling within the OPUS marketplace.
Architecturally the solution was provisioned as a cloud-hosted marketplace with phased scaling through 2025, providing a multi-tenant facing catalog and procurement experience for public agencies. Operational coverage targeted public-sector buyers and procurement teams across the United States, extending service coverage to more than 14,000 public agencies and centralizing cooperative purchasing across participating entities.
Governance and rollout emphasized procurement process standardization and approval workflow restructuring, aligning buyer and supplier touch points on a single platform. Reported outcomes included measurable faster procurements and expanded agency coverage, with Virto Commerce serving as the eCommerce backbone for OMNIA Partners OPUS marketplace.
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OMNIA Partners CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, OMNIA Partners implemented CallRail Call Tracking on their corporate website. CallRail Call Tracking is deployed as a Call Tracking and Recording solution to instrument inbound phone leads and attribute web-driven call activity to digital channels.
The deployment is realized through site-level instrumentation, with CallRail Call Tracking using dynamic number insertion and managed phone number pools to differentiate marketing sources and sessions. Functional capabilities in use align with the Call Tracking and Recording category, including call attribution, call recording, click-to-call capture, and web-session linking feeding the CallRail console for analytics. Operational ownership sits with digital marketing and demand generation functions, where the solution centralizes inbound telephony lead visibility and attribution across the corporate website.
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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OMNIA Partners ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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OMNIA Partners PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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OMNIA Partners IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at OMNIA Partners
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by OMNIA Partners Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OMNIA Partners IT executives and key decision makers. This section highlights OMNIA Partners's latest recorded technology evaluations, including IBM Watson Assistant for Chatbots and Conversational AI on 2024-07-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OMNIA Partners digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-07-08 | OMNIA Partners | Evaluated | IBM | IBM Watson Assistant | Chatbots and Conversational AI | AI-Powered Application |
FAQ - APPS RUN THE WORLD OMNIA Partners Technographics
OMNIA Partners is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $35.0 million.
OMNIA Partners operates a diverse technology stack with applications such as
Microsoft 365, Virto Commerce and CallRail Call Tracking,
covering areas like Collaboration, eCommerce and Call Tracking and Recording.
OMNIA Partners has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Virto Commerce and CallRail.
OMNIA Partners recently adopted applications including
Virto Commerce in 2023, Microsoft Clarity in 2022 and Salesforce Marketing Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OMNIA Partners’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OMNIA Partners’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OMNIA Partners technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.