Franklin, 37067, TN,
United States
OMNIA Partners Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OMNIA Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 OMNIA Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OMNIA Partners has purchased the following applications: Microsoft 365 for Collaboration in 2017, Virto Commerce for eCommerce in 2023, CallRail Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OMNIA Partners is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Virto Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OMNIA Partners revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OMNIA Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Virto Commerce | Legacy | Virto Commerce | eCommerce | eCommerce | n/a | 2023 | 2025 |
In 2023 OMNIA Partners selected Virto Commerce to build OPUS, a cloud-based procurement marketplace designed for public-sector buyers across the United States. The deployment used Virto Commerce as the core eCommerce platform to centralize cooperative purchasing workflows and supplier catalog distribution for OMNIA Partners.
The implementation focused on procurement marketplace modules and capabilities typical of an eCommerce deployment, including catalog management able to support millions of SKUs, workflow-driven approvals, configurable supplier interactions, and marketplace purchasing orchestration. Virto Commerce was configured to expose supplier routing logic through QuickConnect supplier routing, enabling automated request flows and supplier-directed order handling within the OPUS marketplace.
Architecturally the solution was provisioned as a cloud-hosted marketplace with phased scaling through 2025, providing a multi-tenant facing catalog and procurement experience for public agencies. Operational coverage targeted public-sector buyers and procurement teams across the United States, extending service coverage to more than 14,000 public agencies and centralizing cooperative purchasing across participating entities.
Governance and rollout emphasized procurement process standardization and approval workflow restructuring, aligning buyer and supplier touch points on a single platform. Reported outcomes included measurable faster procurements and expanded agency coverage, with Virto Commerce serving as the eCommerce backbone for OMNIA Partners OPUS marketplace.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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