Sarajevo, n/a,
Bosnia and Herzegovina
OPA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OPA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 775 OPA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OPA has purchased the following applications: QSS Malcom for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OPA is running and its propensity to invest more and deepen its relationship with QSS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OPA revenues, which have grown to $194.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OPA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QSS | Legacy | QSS Malcom | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, OPA launched an online payment and customer engagement service delivered by QSS in Bosnia and Herzegovina. The implementation is associated with QSS Malcom as the Customer Experience application based on QSS's role as founding partner and technical implementer, Malcom is not explicitly named in public sources for this project and its usage is inferred from QSS's customer experience work.
QSS Malcom, QSS's CX and loyalty product, aligns with capabilities typical of the Customer Experience category, including customer profiling, loyalty and rewards management, campaign orchestration, and integration of customer engagement workflows with payment transaction flows. Configuration work for the engagement layer likely emphasized customer identity and wallet linkage, loyalty accrual rules, and campaign targeting logic to operate alongside the online payment platform.
QSS led the technical deployment and merchant onboarding for the OPA platform at launch, and the service was reported to serve approximately 100,000 users and a wide merchant network according to Red Hat. Operational scope focused on consumer payments and merchant operations within Bosnia and Herzegovina, with technical ownership by QSS and operational stewardship by OPA for merchant network management and ongoing customer experience operations.
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