Wichita, 67211, KS,
United States
Open Road Brands, LLC. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Open Road Brands, LLC. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Open Road Brands, LLC. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Open Road Brands, LLC. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, GoDaddy Webmail for Collaboration in 2013, Orbit Reporting and Analytics for EPM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Open Road Brands, LLC. is running and its propensity to invest more and deepen its relationship with Oracle , GoDaddy , Orbit Analytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Open Road Brands, LLC. revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Open Road Brands, LLC. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Open Road Brands, LLC. implemented Oracle NetSuite ERP as an ERP Financial solution. The deployment used a cloud-hosted Oracle NetSuite ERP instance to centralize core financial ledgers and to introduce project accounting capabilities within the same ERP Financial environment.
The implementation emphasized creating projects and items in NetSuite and upholding the integrity of the data. Project configuration included structured project records for budgeting, cost capture, and revenue recognition attributes, while item setup established an item master with unit-of-measure rules, costing method configuration, and inventory accounting mappings to ensure consistent transactional posting.
Operational scope spanned finance, project management, and fulfillment functions that rely on the system for transaction capture and item lifecycle management. Governance relied on standardized naming conventions, validation rules at record creation, and approval routing for project and item provisioning to maintain data integrity and support downstream financial processes.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Open Road Brands, LLC. adopted GoDaddy Webmail as its hosted email platform. The deployment is a hosted webmail configuration tied to the corporate domain and surfaced on the company website, providing centralized business email and user access for staff across the organization. GoDaddy Webmail delivers standard Collaboration capabilities including mailbox hosting, webmail access, calendar and contact management, and an administrative console for account control.
Implementation centered on account provisioning and administrative configuration through the GoDaddy Webmail control plane, with DNS and domain routing configured to direct corporate email to the vendor service. Operational coverage targeted core business functions such as sales, operations and finance, with IT responsible for user lifecycle management, mail routing governance and routine administration via the GoDaddy Webmail administrative interface.
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orbit Analytics | Legacy | Orbit Reporting and Analytics | EPM | EPM | n/a | 2019 | 2019 |
In 2019, Open Road Brands, LLC implemented Orbit Reporting and Analytics, an EPM application. The deployment targeted corporate financial reporting and business intelligence across its NetSuite based finance and distribution operations in North America, and the SaaS delivery model was selected to align with NetSuite integration and ease of use for the organization.
Orbit Reporting and Analytics was configured to deliver consolidated financial reporting, ad hoc reporting, and management reporting workflows, enabling finance teams to produce standard and ad hoc packages without heavy IT intervention. Configuration emphasized role based access for finance and distribution stakeholders, data modeling aligned to NetSuite charts of accounts, and reusable report templates to support month end close and executive reporting cycles.
The implementation integrated directly with NetSuite to ingest general ledger, subledger, and distribution transaction data for near real time reporting while preserving source system ownership. Operational coverage was focused on corporate finance and distribution teams in North America, with the Orbit Reporting and Analytics application serving as the primary BI layer for management reporting and financial close visibility.
Governance changes assigned report creation and distribution ownership to finance, shifting routine reporting from centralized IT requests to finance led workflows and self service reporting. After going live in 2019, Open Road Brands reported faster access to management reports and broader self service financial reporting through Orbit Reporting and Analytics.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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