Optimity
5-25 Scrutton Street,
Shoreditch, EC2A 4HJ,
United Kingdom
Shoreditch, EC2A 4HJ,
United Kingdom
44 20 7749-1000
Consumer Packaged Goods
Optimity Technographics
Optimity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Optimity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Optimity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Optimity has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, Microsoft 365 for Collaboration in 2015, Craft CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Optimity is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Optimity revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Optimity Tech Stack and Enterprise Applications
Optimity ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Optimity implemented Oracle NetSuite ERP. The deployment targeted ERP Financial capabilities to centralize accounting for the United Kingdom based consumer packaged goods company.
The implementation configured core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset management, cash management, and financial reporting. Oracle NetSuite ERP was configured with a standardized chart of accounts, fiscal calendars, role based access controls, and automated journal workflows to support month end close discipline.
The solution was provisioned as a cloud hosted Oracle NetSuite ERP instance and operated as the primary financial system for Optimity’s finance and accounting functions. Operational coverage focused on centralized accounting, statutory reporting preparation, and transactional financial controls for the company’s UK operations.
Governance established system level controls and documented finance process workflows, with a phased rollout of core modules and targeted user training for accounting staff. The implementation emphasized consolidated financial processing and policy driven approvals without reference to implementation partners.
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Optimity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Optimity implemented Microsoft 365 for Collaboration across its 50-employee Consumer Packaged Goods operations in the United Kingdom. Microsoft 365 is used on their website and underpins core communications and document workflows for marketing, product and operations teams. The deployment established tenant level provisioning and centralized identity and access management to support cloud hosted collaboration tools.
Configuration emphasized standard Collaboration modules, including Exchange Online for email and calendaring, SharePoint Online for intranet and document management, Microsoft Teams for chat and meetings, and OneDrive for Business for file synchronization. Operational coverage focused on internal communications, cross functional document collaboration and content sharing across departments, with role based access controls and mailbox governance configured at the tenant level. Governance centered on admin role separation, user provisioning workflows, and retention and sharing policies to align collaboration practices with corporate processes.
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Optimity Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Optimity implemented Craft CMS for its corporate website. The implementation uses Craft CMS from Pixel & Tonic as a Web Content Management platform to centralize content authoring, template-driven page delivery, and media asset management for the company’s UK consumer packaged goods site. Deployment reflects a compact web CMS footprint sized to a 50-employee organization, focused on site content and marketing-driven pages.
Craft CMS was configured with structured content models, section and entry types, template theming and the built-in asset manager to standardize page composition and media handling. The deployment emphasized role-based editorial workflows, user permissions and content versioning to support editorial governance and staged publishing. Optimity’s use of Craft CMS positions web content and marketing operations around a single Web Content Management application, with content modeling, templating and editorial controls as primary functional modules.
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Web Content Management | Content Management |
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2021 | 2021 |
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Optimity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2005 | 2005 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Optimity ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Optimity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Optimity CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Optimity
| First Name | Last Name | Title | Function | Department | Phone | |
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Operations Manager | Manager | Finance | |
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Head of Sales | Director | Finance | |
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Business Development Executive & Partner | Director | Sales | |
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Managing Director | Director | Finance | |
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Financial Controller | Director | Finance | |
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Innovation Director | Director | Finance | |
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Apps Being Evaluated by Optimity Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Optimity IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Optimity digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Optimity Technographics
Optimity is a Consumer Packaged Goods organization based in United Kingdom,
with around 50 employees and annual revenues of $5.0 million.
Optimity operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Craft CMS,
covering areas like ERP Financial, Collaboration and Web Content Management.
Optimity has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Pixel & Tonic.
Optimity recently adopted applications including
About Livefyre in 2021, Hubspot Marketing Automation in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Optimity’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Optimity’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Optimity technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.