Oriflame
Mäster Samuelsgatan 56,
Stockholm, 111 21,
Sweden
Stockholm, 111 21,
Sweden
46 8 586 323 00
Retail
Oriflame Technographics
Oriflame Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oriflame and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 656 Oriflame employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oriflame has purchased the following applications: QuestBack Employee Experience for Employee Experience in 2018, Cornerstone Platform CMS for Content Management in 2021, Questback CX Management for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oriflame is running and its propensity to invest more and deepen its relationship with Questback , Cornerstone Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oriflame revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oriflame intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oriflame Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Questback | Legacy | QuestBack Employee Experience | Employee Experience | HCM | n/a | 2018 | 2018 |
In 2018, Oriflame implemented QuestBack Employee Experience. The Sweden based retail company with approximately 656 employees deployed QuestBack Employee Experience to consolidate survey and feedback capabilities across multiple use cases.
Oriflame uses the platform for internal employee surveys, customer insights and wide market research, leveraging survey authoring, distribution and response management capabilities common to Employee Experience applications. The platform is configured for easy adjustment to meet evolving needs, with built in features that allow users to share and reuse surveys across teams for collaborative development both in the office and remotely.
Operational adoption spans HR led employee engagement activities, customer insights workflows and market research functions, indicating cross functional use across people and customer facing teams. QuestBack Community serves as an active knowledge resource for finding answers and sharing information among users, supporting peer to peer help and encouraging consistent survey practice.
Oriflame reported that Questback responds to customer feedback and provides responsive support when questions arise, which contributed to a positive working relationship and iterative platform improvement. Governance practices emphasize user sharing of surveys and decentralized configuration, enabling ongoing adjustment of surveys and workflows without heavy central administration.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone Platform | Legacy | Cornerstone Platform CMS | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Oriflame deployed Cornerstone Platform CMS to manage content on its corporate website. The Cornerstone Platform CMS serves as the primary Content Management solution for corporate.oriflame.com, supporting marketing and communications content publishing and site editorial operations.
The implementation leverages standard Content Management capabilities including web page authoring, template driven rendering, digital asset management, multilingual content support and structured metadata for SEO. Configuration emphasized editorial workflows, staged publishing and role based permissions to support content lifecycle, approvals and scheduled releases.
Deployment is focused on the public corporate website and provides a centralized content repository and templated front end integration to the site. Operational coverage centers on corporate marketing and communications teams, establishing the Cornerstone Platform CMS as Oriflame Content Management infrastructure for customer facing web content.
Governance incorporates defined editorial roles, approval routing, content stewardship for templates and taxonomies, and CMS administration procedures to enforce publishing standards. The rollout prioritized embedding editorial processes and user training to sustain consistent content production and governance across teams.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Questback | Legacy | Questback CX Management | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Oriflame deployed Questback CX Management as a Customer Experience platform to centralize survey-driven insight work across its global research remit. The deployment supports Oriflame’s product development, design, sustainability initiatives and customer expectation research, and it is used alongside internal employee surveys and wider market research across the company’s global footprint in 60 countries.
Questback CX Management was configured to provide end to end survey authoring and data collection capabilities, question design control, and analysis workflows including reporting and dashboarding for insight teams. The platform is used for targeted audience segmentation and high volume data capture, and it supports sharing and collaboration features that allow users to distribute surveys and co-manage projects. Linda Eliasson is identified as the platform superuser and primary operational contact for daily configuration and user support.
Operational governance emphasizes ownership of the process from question formulation through data analysis, with a superuser training model to ensure each user maximizes platform value. Annika Grenz as Director of Global Insight leads the global research team and governs methodological standards, data quality expectations, and the use cases prioritized for Questback CX Management. Users operate the platform both in-office and remotely, and the QB Community is leveraged as a peer resource for best practices and troubleshooting.
Stated benefits from the Oriflame implementation include access to a high quantity and quality of data that enables more precise targeting of specific groups without mandatory reliance on external vendors, and flexibility to adapt the platform across multiple research purposes. Oriflame also reports positive vendor responsiveness, noting that Questback listens to feedback and provides supportive engagement during platform use.
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IT Decision Makers and Key Stakeholders at Oriflame
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Oriflame Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Oriflame Technographics
Oriflame is a Retail organization based in Sweden,
with around 656 employees and annual revenues of $130.0 million.
Oriflame operates a diverse technology stack with applications such as
QuestBack Employee Experience, Cornerstone Platform CMS and Questback CX Management,
covering areas like Employee Experience, Content Management and Customer Experience.
Oriflame has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Questback and Cornerstone Platform.
Oriflame recently adopted applications including
Cornerstone Platform CMS in 2021, QuestBack Employee Experience in 2018 and Questback CX Management in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oriflame’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oriflame’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oriflame technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.