Otto Group
Otto Group Technographics
Otto Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Otto Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41186 Otto Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Otto Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, In-House ATS for Applicant Tracking System in 2015, JDA Luminate Demand Edge for ML and Data Science Platforms in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Otto Group is running and its propensity to invest more and deepen its relationship with SAP , Nomentia , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Otto Group revenues, which have grown to $117.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Otto Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Otto Group Tech Stack and Enterprise Applications
Otto Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, Otto Group implemented SAP S/4 HANA as its core ERP Financial solution, replacing SAP ERP ECC 6.0 and consolidating SAP application management under Otto Group IT. The project framed SAP S/4 HANA as the strategic finance and core ERP platform, anchoring financial accounting and controlling workflows on SAP HANA in memory database technology supplied by SAP.
The implementation addressed a fundamental hardware constraint, SAP S/4 HANA requires SAP certified hardware for installation and operation and those servers are very expensive to purchase. Configuration emphasis centered on standard SAP S/4 HANA financial modules and streamlined core ERP processes, aligned to enable faster configuration and higher cadence of change consistent with agile software development practices.
Architecturally the program shifted to a cloud native operating model hosted on Google Cloud Platform, using modern Infrastructure as a Service resources to provision the certified compute and storage needed for SAP operation. Otto Group IT committed to operate all SAP systems 100% cloud native on leased infrastructure from Google, prioritizing flexible, cost effective provisioning and faster system landscape modifications compared with on premises procurement.
Governance changes focused on accelerating system provisioning and integrating SAP lifecycle activities with agile development and release workflows, addressing prior limitations where landscape modifications and new system setups took too long. Otto Group reported that using Google Cloud Platform allowed leasing the required SAP certified resources cost effectively and flexibly, supporting the new SAP S/4 HANA ERP Financial operating model while retaining SAP as the application vendor.
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Payment Processing | ERP |
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2022 | 2022 |
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Otto Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Otto Group implemented an In-House ATS as its Applicant Tracking System. The In-House ATS is embedded on Otto Group’s public careers site and is used to capture applications and publish job postings directly through the website, supporting recruiting activity for the company’s human resources function.
The In-House ATS implements standard Applicant Tracking System capabilities including job requisition publishing, online application capture, candidate profile creation, status workflow orchestration, and recruiter-facing tracking and reporting. Configuration and administration are maintained in-house with HR talent acquisition teams responsible for career site integration, workflow configuration, and candidate data governance, enabling the system to support web-driven sourcing and internal hiring processes across Otto Group.
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Core HR | HCM |
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2019 | 2019 |
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Employee Experience | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Skills Intelligence | HCM |
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2023 | 2023 |
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Time and Attendance | HCM |
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2017 | 2018 |
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Otto Group AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | JDA Luminate Demand Edge | ML and Data Science Platforms | AI Development | n/a | 2017 | 2017 |
In 2017, Otto Group implemented JDA Luminate Demand Edge as part of a strategic push to operationalize machine learning for its multichannel retail operations. The deployment targeted high volume, high velocity decisioning challenges driven by large data sets and rapidly shifting customer demand, and the implementation is categorized under ML and Data Science Platforms. Otto Group worked with Blue Yonder to instrument predictive demand capabilities that could operate within tight retail cycle times, reflecting the retailer’s emphasis on availability, assortment breadth, and speedy delivery.
JDA Luminate Demand Edge was configured to support core demand forecasting and probabilistic planning workflows, using AI-driven models to reconcile multiple influential factors across assortment, promotions, and seasonality. The implementation emphasized automated model retraining and near real time score refresh, enabling forecast generation and replenishment signals on shorter cadences. These capabilities were aligned with typical ML and Data Science Platforms functionality, including feature engineering, model orchestration, and scenario-driven demand projection.
Operational integration focused on embedding demand outputs into merchandising, assortment planning, inventory management, and fulfillment decisioning, enabling planners and supply chain teams to act on model insights. Blue Yonder maintained an ongoing development partnership to refine model behavior and responsiveness as market conditions evolved, ensuring the JDA Luminate Demand Edge implementation remained adaptive. The rollout affected consumer merchandising and supply chain operations across Otto Group’s omnichannel footprint, aligning technical outputs with business processes.
Governance centered on instituting data-driven decision workflows and operationalizing AI outputs into existing planning routines, with emphasis on accuracy and speed of replenishment signals. Outcomes reported by Otto Group include improved customer experience, increased sales, reduced stock levels, and decreased returns, with the platform designed to adapt quickly to changing market conditions. The JDA Luminate Demand Edge implementation reinforced Otto Group’s ability to balance assortment breadth, availability, and delivery performance through continuous AI-enhanced planning.
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Otto Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Natural Language Processing | AI-Powered Application |
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2022 | 2022 |
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Otto Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Process Mining | Analytics and BI |
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2019 | 2019 |
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Otto Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Otto Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2011 | 2011 |
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Content Management | Content Management |
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2011 | 2011 |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2015 | 2016 |
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Otto Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Otto Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2023 | 2023 |
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Otto Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2016 | 2016 |
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Call Center | CRM |
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2016 | 2016 |
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Customer Engagement, Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Otto Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Otto Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Otto Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Infrastructure as Code (IaC) | IaaS |
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2019 | 2020 |
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IT Decision Makers and Key Stakeholders at Otto Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of SAP Financials & P2P | Director | IT | |
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IT-Administrator (SAP Solution Manager) | Manager | IT | |
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CTO | CXO | Finance | |
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Head Of Information Technology | Director | IT | |
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Direktor IT Logistics & Services / VP IT | Director | Supply Chain | |
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Senior Cloud DevOps Engineer | Manager | IT | |
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Cloud Data-Lake Developer & Data Engineer | Manager | IT | |
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Head of Customer Excellence | Director | Customer Service | |
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Head of Customer Services Finance / Credit / E-Commerce | Director | Customer Service | |
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Direktor Customer Centricity & Service management | Director | Customer Service | |
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Division Manager Customer Service | Manager | Customer Service | |
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Professional Expert Customer Experience & Service Management B2C | Manager | Customer Service | |
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Apps Being Evaluated by Otto Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Otto Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Otto Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Otto Group Technographics
Otto Group is a Retail organization based in Germany,
with around 41186 employees and annual revenues of $117.63 billion.
Otto Group operates a diverse technology stack with applications such as
SAP S/4 HANA, In-House ATS and JDA Luminate Demand Edge,
covering areas like ERP Financial, Applicant Tracking System and ML and Data Science Platforms.
Otto Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and Blue Yonder.
Otto Group recently adopted applications including
Appinio in 2025, Oracle Cloud Infrastructure in 2024 and Cobrainer Skills Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Otto Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Otto Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Otto Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.