Crosslake, 56442, MN,
United States
Outdoors Insight Technographics
Outdoors Insight Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Outdoors Insight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Outdoors Insight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Outdoors Insight has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Oracle NetSuite Commerce for eCommerce in 2013, Oracle NetSuite CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Outdoors Insight is running and its propensity to invest more and deepen its relationship with Google , Oracle , CartStack or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Outdoors Insight revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Outdoors Insight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Outdoors Insight Tech Stack and Enterprise Applications
Outdoors Insight Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Outdoors Insight deployed Google Workspace (Formerly Google G-Suite) to provide centralized business email and collaboration for its 10 employee distribution business. The company's public website indicates use of Google Workspace, aligning corporate email domains and public contact points with Google hosted services, and positioning Google Workspace as the primary Collaboration platform for internal and customer facing communications.
The implementation uses category-aligned capabilities such as Gmail for email, Calendar for scheduling, Google Docs and Drive for document collaboration and cloud storage, and the Google Admin console for domain and account management. Operational coverage spans the full employee base and the website contact infrastructure, with account provisioning and identity controls administered through Google Workspace console controls, and governance implemented via domain-level user lifecycle and shared drive organization practices appropriate for a small distribution firm.
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Outdoors Insight eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Outdoors Insight implemented Oracle NetSuite Commerce for eCommerce to establish a cloud-based storefront and centralized order capture for its distribution operations. The deployment used Oracle NetSuite Commerce as a SaaS storefront and catalog layer, configured to support product catalog management, pricing and promotions, shopping cart and checkout flows, and customer account management for a small 10 person distributor.
Configuration emphasized streamlined order management and basic fulfillment workflows to align sales and operations teams, with catalog governance and product data management centralized within the Oracle NetSuite Commerce environment. The implementation focused on standard eCommerce functional modules including tax and payment processing support, responsive storefront presentation, and order lifecycle tracking, and it positioned Outdoors Insight to operate online sales and fulfillment processes through the Oracle NetSuite Commerce platform.
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Shopping Cart Management | eCommerce |
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2015 | 2015 |
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Outdoors Insight CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, Outdoors Insight implemented Oracle NetSuite CRM on their website. Oracle NetSuite CRM is deployed as a cloud SaaS instance and is instrumented on the company website for lead capture and contact enrichment, using the CRM application to centralize customer-facing records. The implementation emphasizes CRM capabilities including web to lead capture, contact and account management, opportunity tracking, and sales pipeline management, positioning Oracle NetSuite CRM as the authoritative customer record for online interactions.
Outdoors Insight uses Oracle NetSuite CRM across sales and customer service to centralize contact data and standardize lead to order workflows for a small distribution organization of about 10 employees. Functional modules in use align with typical CRM workflows, including lead management, contact management, opportunity stages, and template-driven communications. Governance reflects a small-organization approach with centralized record ownership and basic process rules, and the presence of Oracle NetSuite CRM on the public site confirms the relationship: Outdoors Insight Oracle NetSuite CRM CRM sales and customer service.
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Outdoors Insight IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Outdoors Insight
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President | CXO | Finance | ||||
| Operations Manager | Manager | Finance | ||||
| Owner | CXO | Finance | ||||
| Pro-Staff | Manager | Finance | ||||
| Promotions Manager | Manager | Finance |
Apps Being Evaluated by Outdoors Insight Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||