Varignana, 40024,
Italy
Palazzo di Varignana Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Palazzo di Varignana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Palazzo di Varignana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Palazzo di Varignana has purchased the following applications: Amazon S3 for Cloud Storage in 2015, BRG Hoteldoor CRM for CRM in 2020, BRG Hoteldoor E-Commerce for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Palazzo di Varignana is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Palazzo di Varignana revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Palazzo di Varignana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon S3 | Cloud Storage | IaaS | n/a | 2015 | 2015 | ||
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BRG | Legacy | BRG Hoteldoor CRM | CRM | CRM | n/a | 2020 | 2020 | In 2020, Palazzo di Varignana deployed BRG Hoteldoor CRM as the central customer relationship management system to capture guest interactions and direct bookings on its website. BRG Hoteldoor CRM functions as the property level CRM for the Italy based leisure and hospitality operator, consolidating web lead capture, guest profiles, and reservation inquiries within a single CRM environment. The implementation emphasizes CRM functional modules common to the category, including guest profile management, reservation capture and lead qualification, campaign management and communications automation, and segmentation and reporting for marketing and operations. Configuration work focused on form and workflow mapping from the website into the CRM, template driven guest communications, and rule based segmentation to support targeted outreach. Operationally the BRG Hoteldoor CRM is embedded on the Palazzo di Varignana website to capture booking flows and inquiry forms, with data routed into operational workflows used by front desk, reservations, and marketing teams. The deployment approach aligns CRM records with property operations, enabling the CRM to serve as the single source for guest contact data and reservation notes across customer facing touchpoints. Governance for the BRG Hoteldoor CRM includes role based access controls, defined workflows for reservation handling and guest communications, and a phased staff rollout to align front office and marketing processes with CRM usage. Training and process documentation were structured to ensure consistent data capture and operational handoffs between reservations, front desk, and marketing functions. | |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BRG | Legacy | BRG Hoteldoor E-Commerce | eCommerce | eCommerce | n/a | 2023 | 2023 | In 2023, Palazzo di Varignana deployed BRG Hoteldoor E-Commerce to centralize multilingual site management and direct eCommerce sales. The BRG Hoteldoor E-Commerce implementation is used to manage multilingual content, run marketing automation and operate direct sales of experiences, vouchers and products through the property's public site. The hotel's online presence exposes booking, voucher and shop functionality consistent with Hoteldoor case history documentation. Modules and configuration emphasize multilingual CMS capabilities, marketing automation workflows and an eCommerce Sales module. The specific use of Hoteldoor's eCommerce Sales module is inferred from the cited case history and aligns with the visible booking, voucher and shop exposure on the property website. Operational scope centers on the Italy property, with commercial and marketing functions supported by CRM-driven contact segmentation, product catalog configuration and voucher lifecycle workflows, and governance focused on centralizing content localization and automating marketing to sales touchpoints. |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Reservation and Booking Management | ERP Services and Operations |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Video Editing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2013 | 2013 |
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