Pandora
Pandora Technographics
Pandora Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pandora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34201 Pandora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pandora has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2013, SAP SuccessFactors Employee Central for Core HR in 2023, ResNexus Booking for Reservation and Booking Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pandora is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , CrossKnowledge or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pandora revenues, which have grown to $5.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pandora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pandora Tech Stack and Enterprise Applications
Pandora ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Pandora implemented Microsoft Dynamics AX as its ERP Financial system. Microsoft Dynamics AX was deployed to centralize finance and accounting operations across the retail group, consolidating core financial ledgers, accounts payable, accounts receivable and statutory reporting within a Microsoft application stack.
The Microsoft Dynamics AX deployment operated alongside Pandora’s Microsoft Dynamics CRM environment, which functions as the company’s internal one stop shop for account information. Microsoft Dynamics CRM is integrated into both Pandora’s Microsoft Dynamics GP system and its Microsoft Azure Retailer portal, and it provides Consumer Affairs, Customer Service, Marketing, Sales and Visual Merchandizing teams with shared account data while granting franchisees portal access.
Functional configuration for Microsoft Dynamics AX focused on standard ERP Financial capabilities, including general ledger control, multi currency accounting, procurement processes and financial close workflows, aligned to retail transaction flows. Operational coverage targeted the central finance organization and its interfaces to commercial teams, enabling consistent financial treatment of CRM driven account and franchisee records.
Governance emphasized cross functional data ownership between finance and commercial stakeholders and alignment of master data between CRM and finance systems. The implementation was executed within Pandora’s Microsoft centric landscape to maintain cohesive identity, security and application management practices across ERP Financial and CRM environments.
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2023 | 2024 |
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Pandora HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2023 | 2023 |
In 2023, Pandora implemented SAP SuccessFactors Employee Central as part of a broader SAP SuccessFactors portfolio deployment. The Core HR implementation was scoped to harmonize global HR processes across Pandora's retail organization, which employs roughly 32,000 people worldwide and operates 6,500 points of sale including 2,500 concept stores.
The SAP SuccessFactors Employee Central deployment focused on establishing centralized core HR records, standardized hire to retire workflows, and common organization and position structures to support global talent management and workforce planning. Configuration emphasized global data models, role based access, and event driven HR actions to streamline hiring, onboarding, position changes, and development workflows.
Pandora's implementation anticipates integration with SAP S/4HANA Cloud to align workforce records with finance and revenue processes, a connection the company identified as enabling a new way to manage workforce and revenue models. Operational coverage included HR and People Technology teams, with direct downstream impact on store operations and regional HR hubs supporting retail locations.
Governance was centralized under the People Technology organization to harmonize processes and reduce reliance on multiple local HR applications, creating common process templates and release governance for successive country rollouts. The rollout model prioritized standard process configuration, global data governance, and staged adoption across regional HR teams.
Pandora positioned the SAP SuccessFactors portfolio as a driver of transformation, using SAP SuccessFactors Employee Central to improve efficiency in how the company hires, manages, and develops employees worldwide. The company plans future cloud to cloud integration with SAP S/4HANA Cloud to extend workforce management into commercial and revenue planning.
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Learning and Development | HCM |
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2017 | 2017 |
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Pandora ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Pandora deployed ResNexus Booking on its public website to handle customer reservations. ResNexus Booking is used as the Reservation and Booking Management application to deliver web-based booking capability across Pandora's digital storefront.
The implementation focuses on an embedded web booking engine and availability calendar, supporting online reservation flows, customer booking portal screens, reservation lifecycle controls, and confirmation workflows consistent with Reservation and Booking Management platforms. Configuration work emphasized cataloging retail services and scheduling availability for storefront appointments and customer experiences, with front end embedding into Pandora's site to capture booking sessions and customer contact data.
Operational ownership is centered on digital commerce and retail operations teams, consolidating online reservations through the website as the primary customer-facing booking channel. ResNexus Booking therefore serves as the central Reservation and Booking Management system for Pandora's online appointment and reservation use cases.
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Pandora AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Pandora Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Pandora Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2013 | 2013 |
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Pandora SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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Inventory Management | SCM |
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2020 | 2020 |
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Pandora CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2009 | 2009 |
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CRM | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2024 | 2024 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2024 | 2024 |
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Pandora ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Pandora Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2015 | 2016 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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Pandora PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2024 |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Pandora IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Pandora
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of ERP Finance, Systems, Group Finance | Director | IT | |
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Group Financial Controller | Director | Finance | |
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Vice President, Group Supply Chain | VP | Supply Chain | |
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VP, Applications, Global IT | VP | IT | |
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Vice President, Head of Investor Relations | VP | Investment | |
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Director, Systems, Group Finance | Director | IT | |
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VP Finance, Europe | VP | Finance | |
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Key Account Manager, EMEA Travel Retail | Manager | Finance | |
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Executive Vice President & CFO | CXO | Finance | |
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e-Commerce Director | Director | Finance | |
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Financial Controller, Group Reporting & Accounting | Director | Finance | |
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Head of Procurement Customer Operations | Director | Procurement | |
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Director, Service & Application Management, Global IT | Director | IT | |
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CFO Americas | CXO | Finance | |
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Vice President Operations, Americas | VP | Operations | |
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Procurement Manager | Manager | Procurement | |
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CFO Americas | CXO | Finance | |
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Vice President, Accounting and Trade | VP | Investment | |
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IT Director, AMERICAS | Director | IT | |
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Apps Being Evaluated by Pandora Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pandora IT executives and key decision makers. This section highlights Pandora's latest recorded technology evaluations, including Reflex WMS for Warehouse Management on 2025-05-20, LexisNexis Bankers Almanac for AML, Fraud and Compliance on 2024-12-11, and Akamai CDN for Content Delivery Network on 2024-08-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pandora digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-20 | Pandora | Evaluated | Reflex Logistics | Reflex WMS | Warehouse Management | SCM |
| 2024-12-11 | Pandora | Evaluated | LexisNexis | LexisNexis Bankers Almanac | AML, Fraud and Compliance | TRM |
| 2024-08-02 | Pandora | Evaluated | Akamai | Akamai CDN | Content Delivery Network | IaaS |
FAQ - APPS RUN THE WORLD Pandora Technographics
Pandora is a Retail organization based in Denmark,
with around 34201 employees and annual revenues of $5.18 billion.
Pandora operates a diverse technology stack with applications such as
Microsoft Dynamics AX, SAP SuccessFactors Employee Central and ResNexus Booking,
covering areas like ERP Financial, Core HR and Reservation and Booking Management.
Pandora has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, SAP and ResNexus.
Pandora recently adopted applications including
Salesforce Agentforce (formerly Einstein Copilot) in 2024, Salesforce Commerce Cloud in 2024 and Salesforce Data Cloud in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pandora’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pandora’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pandora technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.