Thorn, x,
Netherlands
Panko Technographics
Panko Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Panko and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Panko employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Panko has purchased the following applications: Zenchef Tablebooker for Reservation and Booking Management in 2018, Microsoft 365 for Collaboration in 2019, Gifty for Customer Loyalty in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Panko is running and its propensity to invest more and deepen its relationship with Zenchef , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Panko revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Panko intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Panko Tech Stack and Enterprise Applications
Panko ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zenchef | Legacy | Zenchef Tablebooker | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Panko implemented Zenchef Tablebooker to provide Reservation and Booking Management. The deployment used Zenchef Tablebooker as a cloud-hosted booking engine and an embeddable online booking widget on Panko’s website pannekoekenbakker.nl, enabling real-time availability, online reservation capture, and centralized calendar visibility. The implementation targeted a single-site leisure and hospitality operator in the Netherlands with approximately 15 employees, focusing on front-of-house reservation workflows and guest-facing booking flows. Zenchef Tablebooker was configured for capacity and time-slot controls, table allocation rules, and calendar management to align with service periods and seating patterns.
Configuration emphasized operational modules such as the booking engine, calendar management, waitlist functionality, automated booking confirmations, and guest profile capture, aligning Reservation and Booking Management capabilities with host and manager workflows. Automation of confirmation messages and a centralized reservations view supported point-of-service handling and simplified shift handovers. Governance centered on role-based access for hosts and managers, configuration of booking policies at the venue level, and a phased rollout driven by web widget activation and staff training on the reservation console.
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Panko Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Panko CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gifty | Legacy | Gifty | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Panko implemented Gifty as its Customer Loyalty application to standardize guest engagement and rewards across its Netherlands operations. The deployment used the vendor delivered Gifty platform and focused on core loyalty capabilities including loyalty account management, points accrual and redemption, digital voucher issuance, and a configurable rewards catalog. Gifty is present in operational workflows to enroll guests, capture customer profile and transaction attributes, and automate reward issuance and expiration rules.
Configuration centered on administrative roles for a small operator, with marketer and store manager profiles to manage campaigns, reward tiers, and redemptions. Operational coverage tied the Customer Loyalty application to front of house and guest marketing functions, supporting enrollment at the point of sale and redemption at service touchpoints. Governance established centralized policy for enrollment criteria, reward terms, and data capture workflows, while operationalizing staff-facing redemption procedures and routine catalog updates through the Gifty administrative console.
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Marketing Automation | CRM |
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2019 | 2019 |
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Panko IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Panko
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Panko Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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