Pantone
590 Commerce Boulevard,
Carlstadt, 7072, NJ,
United States
Carlstadt, 7072, NJ,
United States
1 201-935-5500
Consumer Packaged Goods
Pantone Technographics
Pantone Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pantone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Pantone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pantone has purchased the following applications: Visa Authorize.Net for Payment Processing in 2021, Zoom for Audio Video and Web Conferencing in 2021, Visa CardinalCommerce for eCommerce Fraud Protection in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pantone is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pantone revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pantone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pantone Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Pantone deployed Visa Authorize.Net on its website as its Payment Processing provider. The implementation embeds Visa Authorize.Net into Pantone ecommerce checkout and payment capture flows, centralizing card authorization and transaction routing for online sales. This configuration positions Visa Authorize.Net to support ecommerce and finance business functions for Pantone.
The technical implementation follows standard Payment Processing architecture patterns, including server side authorization calls, tokenization of payment credentials, and hosted payment fields to separate payment capture from core web application logic. Operational coverage is focused on the customer website checkout and downstream reconciliation workflows within finance, with governance aligned to payment acceptance procedures and transaction logging. The deployment explicitly references Visa Authorize.Net and the Payment Processing category to clarify the relationship Pantone Visa Authorize.Net Payment Processing ecommerce and finance.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Pantone implemented Zoom for Audio Video and Web Conferencing on its public website. Pantone uses Zoom as its Audio Video and Web Conferencing solution to provide web-based audio and video sessions directly from pantone.com, supporting live presentations and customer-facing engagement flows. The deployment leverages core Zoom capabilities typical of the category, including hosted meetings, webinar sessions, browser-based join flows, screen sharing, and recorded session playback, with configuration focused on embedding join widgets and linking webinar pages into site content. Operational ownership is aligned to Pantone web and IT teams and the rollout impacts marketing and customer engagement workflows by exposing conferencing and recorded content through the public site, governed through account-level access controls and standard web content release processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa CardinalCommerce | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Pantone deployed Visa CardinalCommerce as an eCommerce Fraud Protection solution on its public website, embedding the Visa CardinalCommerce service into online checkout and payment authentication flows. The implementation focuses on web-based payer authentication and issuer challenge orchestration consistent with eCommerce Fraud Protection functionality, positioning Visa CardinalCommerce to mediate cardholder authentication during card-not-present transactions.
The deployment architecture is centered on site-level integration, with Visa CardinalCommerce invoked from the checkout layer to orchestrate 3-D Secure style authentication and risk-based frictionless flows, while feeding authentication outcomes into Pantone's payment and fraud review workflows. Operational coverage spans the e-commerce and payments functions, with configuration and monitoring aligned to online checkout pages and fraud operations processes, and Visa CardinalCommerce cited by name as the integrated application.
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eCommerce | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Pantone
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pantone Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pantone Technographics
Pantone is a Consumer Packaged Goods organization based in United States,
with around 250 employees and annual revenues of $40.0 million.
Pantone operates a diverse technology stack with applications such as
Visa Authorize.Net, Zoom and Visa CardinalCommerce,
covering areas like Payment Processing, Audio Video and Web Conferencing and eCommerce Fraud Protection.
Pantone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa and Zoom Video Communications.
Pantone recently adopted applications including
Visa Authorize.Net in 2021, PayPal Braintree in 2021 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pantone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pantone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pantone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.