Randburg, 2125,
South Africa
Papasha Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Papasha Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Papasha Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Papasha Media has purchased the following applications: Adxl AI for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Papasha Media is running and its propensity to invest more and deepen its relationship with Adxl or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Papasha Media revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Papasha Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adxl | Legacy | Adxl AI | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Papasha Media deployed Adxl AI to centralize paid advertising across Google, Facebook, TikTok and LinkedIn for client campaigns in South Africa. Adxl AI was implemented as an Intelligent Process Automation platform to automate audience targeting and retargeting within the marketing process area.
The implementation leveraged inferred modules from Adxl AI including AI audience targeting, customer list sync and automated retargeting to create centralized campaign orchestration and automated audience workflows. Configuration work focused on rule driven audience segmentation, scheduled list synchronization and automated retargeting sequences to reduce manual campaign management. These modules were used to define audience selection logic and sequential retargeting windows for client campaigns.
Integrations connected Adxl AI directly to Google, Facebook, TikTok and LinkedIn ad channels to centralize audience synchronization, bidding signals and retargeting triggers. Operational coverage targeted Papasha Media marketing teams supporting client campaigns across South Africa, with Adxl AI serving as the control plane for paid channel orchestration. Customer lists were synchronized into Adxl AI to inform targeting cohorts and automated retargeting rules.
Governance and process changes included revised campaign setup steps and audience approval workflows to align operating procedures with automated targeting and retargeting capabilities. The vendor reports time and effort savings plus better targeting outcomes following the Adxl AI deployment.
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