Park Hotel Group
5 Magazine Rd, #02-03,
Singapore, 059571,
Singapore
Singapore, 059571,
Singapore
65 6593 6999
Leisure and Hospitality
Park Hotel Group Technographics
Park Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Park Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Park Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park Hotel Group has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Jobvite for Recruiting, Applicant Tracking System in 2021, Sojern for Guest Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park Hotel Group is running and its propensity to invest more and deepen its relationship with Microsoft , Shiji Group , Jobvite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park Hotel Group revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Park Hotel Group Tech Stack and Enterprise Applications
Park Hotel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Park Hotel Group implemented Microsoft Dynamics NAV as its standardized ERP Financial system across its Singapore properties. The deployment explicitly covered Park Hotel Alexandra, Park Hotel Clarke Quay and Grand Park Orchard during their construction and opening phases, using Microsoft Dynamics NAV versions 5.1 through 2015 to unify property financial reporting and control.
The implementation configured core financial modules within Microsoft Dynamics NAV to support general ledger, accounts payable, accounts receivable and property level accounting, while parallel initiatives standardized payroll and HRM from DOS to Windows client and onward to web base access. A centralized web base procurement system was implemented, moving from EPS to CheckSCM, and a standardized users matrix was established to track departmental ownership and security rights for all applications, aligning user provisioning and role based access with financial controls.
Alongside the ERP Financial rollout the IT program deployed a centralized web base PMS system Opera, a central reservation layer, SiteMinder, Channel Manager and Triton for booking and inventory orchestration at property level. Telephony and guest services were standardized through a VOIP deployment with PABX Alcatel, and property access and guest experience systems included RFID key lock technology and façade LED lighting for Grand Park Orchard, demonstrating coordinated IT and operational systems rollout across functions.
Governance and audit compliance were addressed through implementation of a virtual data room for IPO activities, an off site and cloud backup strategy designed to meet audit requirements, and a formal disaster recovery plan that complies with audit controls. File and database backup and restoration processes were implemented to meet the same compliance standard, and a network security stack including firewall and VPN was deployed to help prevent DDoS attack and to manage connections to remote properties.
Architecturally the program emphasized centralization of core applications and standard operating processes, with Microsoft Dynamics NAV serving as the ERP Financial backbone integrated into a broader ecosystem of property management, reservation and procurement systems. Business functions impacted included finance, payroll, HR, procurement, reservations and IT security, with governance changes focused on centralized user matrices and audit aligned backup and recovery processes.
|
|
|
|
|
ERP Financial | ERP |
|
2024 | 2024 |
|
Park Hotel Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Park Hotel Group implemented Jobvite to manage applicant flow and hiring workflows through its public careers page. Park Hotel Group uses Jobvite as a Recruiting,Applicant Tracking System to centralize candidate intake and to support its talent acquisition function.
The Jobvite deployment emphasizes standard applicant tracking capabilities, configured for job posting to the corporate careers site, candidate application capture, resume parsing, workflow-based applicant tracking, interview scheduling, and recruiter dashboards. Jobvite was configured with requisition workflows and role-based access controls to align recruiter and hiring manager responsibilities, and to provide a unified view of candidate pipelines and hiring stages.
Integration with the Park Hotel Group careers website routes applications directly into Jobvite, keeping the careers page as the primary sourcing channel and preserving site-based employer branding. Operational coverage centers on the Group talent acquisition team and property hiring coordinators, with governance implemented through defined user roles, requisition approval steps, and standardized communication templates to enforce consistent hiring processes across the organization.
|
Park Hotel Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Park Hotel Group implemented Sojern as a Guest Management solution embedded on its public website. Park Hotel Group used Sojern to capture booking funnel interactions and to support guest engagement workflows tied to the website experience.
The Sojern implementation was configured to instrument site pages and property content to capture session and booking intent signals, enable audience segmentation, and support campaign orchestration and onsite personalization typical of Guest Management platforms. Functional capabilities implemented include tag-based event collection, intent signal capture, audience list management, and campaign activation controls.
Integration surface is focused on the customer-facing website, with Sojern scripts placed to collect funnel events and feed those signals into Sojern for campaign targeting and remarketing activation. Operational ownership is centered in digital marketing and reservations teams, who align audience definitions and campaign schedules through the Sojern interface.
Governance was structured around marketing operations and web content teams, with configuration and audience taxonomy changes managed centrally to maintain consistency across property pages. The implementation emphasizes web level data capture and centrally managed audience taxonomies in Sojern rather than backend system integrations.
|
|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2010 | 2010 |
|
|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2022 | 2022 |
|
Park Hotel Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
|
Park Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Park Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Park Hotel Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Park Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Park Hotel Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Group Financial Controller | Director | Finance | |
|
|
|
Group IT Director | Director | IT | |
|
|
|
Group Purchasing Manager | Manager | Procurement | |
|
Apps Being Evaluated by Park Hotel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Park Hotel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Park Hotel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Park Hotel Group Technographics
Park Hotel Group is a Leisure and Hospitality organization based in Singapore,
with around 700 employees and annual revenues of $70.0 million.
Park Hotel Group operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Jobvite and Sojern,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Guest Management.
Park Hotel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Jobvite and Sojern.
Park Hotel Group recently adopted applications including
Shiji Accounting in 2024, Sojern in 2022 and Triptease in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Park Hotel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Park Hotel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Park Hotel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.