Park Place Dealerships
6113 Lemmon Avenue,
Dallas, 75209, TX,
United States
Dallas, 75209, TX,
United States
1 214-526-8701
Automotive
Park Place Dealerships Technographics
Park Place Dealerships Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Park Place Dealerships and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Park Place Dealerships employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park Place Dealerships has purchased the following applications: Corpay AP Automation for AP Automation in 2019, NCM Associates Axcessa for Dealership Management in 2018, CarNow MessageNow for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park Place Dealerships is running and its propensity to invest more and deepen its relationship with Corpay, a Fleetcore Company , Stripe , NCM Associates or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park Place Dealerships revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park Place Dealerships intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Park Place Dealerships Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Corpay, a Fleetcore Company | Legacy | Corpay AP Automation | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Park Place Dealerships implemented Corpay AP Automation to centralize high volume payables and reduce manual check handling, aligning the rollout with the AP Automation category. The deployment targeted Accounts Payable operations across its dealership network and sought to enable scalable electronic payment workflows as the company added locations.
Before the implementation Park Place operated manual check workflows that required weekly signing check parties with general managers, and the AP team spent more than 160 hours per month printing, signing, folding, stuffing and mailing over 1,200 checks. Corpay AP Automation was configured to provide remote approvals, automated vendor payments, and detailed reporting to simplify reconciliation and reduce paper processing. The implementation emphasized payment orchestration and approval workflow automation typical of AP Automation platforms.
Operational coverage included accounts payable staff, dealership general managers and senior finance executives, moving authorization and vendor payout steps from in-person signings to digital approval flows. Governance changes redefined the signoff process, consolidating approval routing and payment scheduling within the Corpay AP Automation environment to support growth without increasing headcount.
Park Place documented explicit outcomes from the deployment, including easier reconciliation, remote approvals and the ability to automate vendor payments to accommodate scale and growth. The company reported $140,000 per year in benefits to offset operational costs, a reduction of approximately 1,100 hours per year in manual payment work, and improved reporting for visibility and reconciliation.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NCM Associates | Legacy | NCM Associates Axcessa | Dealership Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Park Place Dealerships implemented NCM Associates Axcessa in the Dealership Management category to establish enterprise level reporting and transparency across multiple stores and brands. NCM Associates references the deployment as an Axcessa use case that increased executive transparency and accountability for the dealer group.
The implementation centered on NCM Associates Axcessa enterprise DMS reporting and business intelligence capabilities, configured to aggregate transactional DMS data into consolidated reporting views. Functional modules included enterprise reporting, BI dashboards, and standardized KPI definitions to create consistent metrics across retail operations, with configuration focused on data normalization, scheduled reporting, and role based dashboards.
Operational coverage spanned multiple Park Place dealerships and brands in the United States, extending reporting access to executive leadership, finance, fixed operations, and retail management. The deployment consolidated DMS outputs into enterprise reporting views to provide consistent performance visibility across sites and brands.
Governance emphasized standardized reporting definitions, role based access controls, and an enterprise reporting cadence to improve transparency and accountability among store managers and executives. The vendor testimonial specifically frames the outcome as increased executive transparency and accountability across the dealer group.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| CarNow | Legacy | CarNow MessageNow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Park Place Dealerships deployed CarNow MessageNow on its public website. The implementation positioned CarNow MessageNow as a Chatbots and Conversational AI solution to support customer engagement across retail sales and service inquiries.
The deployment used a web-embedded conversational interface delivering real-time messaging, lead capture workflows, and agent handoff capabilities typical of Chatbots and Conversational AI implementations. CarNow MessageNow was configured to surface proactive chat invites, capture contact and vehicle interest information, and route conversations into staffed messaging queues for follow-up.
Operationally the implementation served dealership sales and service functions, with the chat widget hosted on the Park Place website and operated by internet sales and service advisors. Messaging workflows were mapped to department queues and to downstream lead management touch points, enabling structured routing and escalation to live agents and appointment scheduling staff.
Governance emphasis focused on messaging workflow standards and agent handling procedures, with rollout staged to align with dealer staffing and CRM integration points. Ongoing administration was managed by the dealer group digital retail team to maintain conversation templates, routing rules, and service level handling for web-originated leads.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Park Place Dealerships
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Park Place Dealerships Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Park Place Dealerships IT executives and key decision makers. This section highlights Park Place Dealerships's latest recorded technology evaluations, including Tekion Automotive Retail Cloud for Dealership Management on 2024-06-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Park Place Dealerships digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Park Place Dealerships Technographics
Park Place Dealerships is a Automotive organization based in United States,
with around 2300 employees and annual revenues of $2.00 billion.
Park Place Dealerships operates a diverse technology stack with applications such as
Corpay AP Automation, NCM Associates Axcessa and CarNow MessageNow,
covering areas like AP Automation, Dealership Management and Chatbots and Conversational AI.
Park Place Dealerships has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Corpay, a Fleetcore Company, NCM Associates and CarNow.
Park Place Dealerships recently adopted applications including
Gubagoo ChatSmart in 2021, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Park Place Dealerships’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Park Place Dealerships’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Park Place Dealerships technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.