AI Buyer Insights:

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

Peachtree Playthings
Location
200 Marietta,
Atlanta, 31139, GA,
United States
Website
https://www.peachtreeplaythings.com/
Phone
1 770-579-7640
Artw industry
Professional Services
Employee
Revenue

Peachtree Playthings Technographics

Peachtree Playthings Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Peachtree Playthings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Peachtree Playthings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Peachtree Playthings has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2006, WooCommerce for eCommerce in 2021, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Peachtree Playthings is running and its propensity to invest more and deepen its relationship with Oracle , Automattic , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Peachtree Playthings revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peachtree Playthings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Peachtree Playthings Tech Stack and Enterprise Applications

Peachtree Playthings ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2006 2006
In 2006 Peachtree Playthings implemented Oracle NetSuite ERP, adopting the ERP Financial application as the companys accounting and transactional backbone. The deployment leveraged the cloud-native, multi-tenant architecture of Oracle NetSuite ERP common to the vendor, provisioning a single-instance SaaS environment to centralize core financial processes for a 10-employee professional services firm. Implementation scope concentrated on establishing the application as the authoritative ledger and billing system across the organization. Configured modules included general ledger, accounts payable, accounts receivable, billing, and cash management, reflecting standard ERP Financial capabilities for invoicing, payment handling, and financial reporting. Operational coverage was focused on finance and operations functions within the United States business, accompanied by role-based access controls and restructured month-end and billing workflows to standardize transactional processing. Governance work emphasized a unified chart of accounts and financial control procedures consistent with ERP Financial best practices.
Peachtree Playthings eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2021 2021
In 2021, Peachtree Playthings implemented WooCommerce as its eCommerce platform. The WooCommerce plugin is installed on the company website and provides the storefront, product catalog, shopping cart, checkout, and core order management capabilities. The implementation follows a small site deployment model within WordPress, with configuration centered on product listings, pricing and tax rules, payment processing settings, and shipping options. The eCommerce deployment is served directly from the public site and integrates into site content and navigation flows. Operational ownership is concentrated with the business owner and a small operations team who manage product catalog updates, pricing changes, and order fulfillment through the WooCommerce administrative interface. Customer facing workflows include online order capture, transactional email notifications, and backend order processing for fulfillment and inventory adjustment. Governance is enforced at the site level using WordPress and WooCommerce administrative roles and plugin configuration controls rather than formal enterprise change control processes. The implementation directly impacts sales and fulfillment business functions and is live on the Peachtree Playthings website.
Peachtree Playthings CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2018 2018
In 2018, Peachtree Playthings implemented Hubspot CRM as its CRM and embedded Hubspot CRM on the company website to capture and manage inbound leads. The deployment leverages Hubspot cloud SaaS capabilities to centralize contact records, ingest web form submissions and session tracking, and establish a compact deal pipeline suitable for a 10-person professional services firm. Functional coverage centers on contact management, web forms and lead capture, activity timeline and basic pipeline management, with email activity tracking used to maintain unified contact histories. Integrations are focused at the website layer where Hubspot CRM feeds sales and client service workflows, and operational scope spans the entire small business with sales and customer-facing staff using a single centralized CRM instance under lightweight governance for contact ownership and pipeline stage definitions.
Digital Advertising Platform CRM 2019 2019
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2018 2018
Peachtree Playthings IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Peachtree Playthings

First Name Last Name Title Function Department Email Phone
CFO CXO Finance
Senior VP of Creative & Development VP Marketing
Import Manager Manager Finance
Show All Contacts

Apps Being Evaluated by Peachtree Playthings Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Peachtree Playthings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Peachtree Playthings digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Peachtree Playthings Technographics
Peachtree Playthings is a Professional Services organization based in United States, with around 10 employees and annual revenues of $1.0 million.
Peachtree Playthings operates a diverse technology stack with applications such as Oracle NetSuite ERP, WooCommerce and Hubspot CRM, covering areas like ERP Financial, eCommerce and CRM.
Peachtree Playthings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Automattic and HubSpot.
Peachtree Playthings recently adopted applications including WooCommerce in 2021, Hubspot Marketing Automation in 2021 and Akamai CDN in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Peachtree Playthings’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Peachtree Playthings’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Peachtree Playthings technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.