Penafiel Servicios Comerciales
Manuel Avila Camacho No. 32,
Mexico City, 11000,
Mexico
Mexico City, 11000,
Mexico
52 5 5917 7100
Professional Services
Penafiel Servicios Comerciales Technographics
Penafiel Servicios Comerciales Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penafiel Servicios Comerciales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Penafiel Servicios Comerciales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penafiel Servicios Comerciales has purchased the following applications: Infor Integrated Business Planning (IBP) for Integrated Business Planning in 2024, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2015, Amazon EC2 for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penafiel Servicios Comerciales is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penafiel Servicios Comerciales revenues, which have grown to $4.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penafiel Servicios Comerciales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penafiel Servicios Comerciales Tech Stack and Enterprise Applications
Penafiel Servicios Comerciales SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Integrated Business Planning (IBP) | Integrated Business Planning | SCM | n/a | 2024 | 2025 |
In 2024, Penafiel Servicios Comerciales implemented Infor Integrated Business Planning, deploying capabilities in Integrated Business Planning to unify demand and production workflows. The initial deployment centered on Infor Supply Planning to ingest demand data and drive daily production planning across three Mexican manufacturing plants.
The implementation focused on the Infor Supply Planning module within Infor Integrated Business Planning, configuring demand forecasting inputs, production scheduling rules, and inventory parameter visibility to support daily planning cycles. Standard Integrated Business Planning capabilities were used to generate constrained supply plans and sequence production runs, and to provide a single planning model for manufacturing and inventory teams.
Operational coverage included three manufacturing sites in Mexico, with primary business functions impacted including production planning, manufacturing operations, and inventory management. The solution integrated demand data into planning workflows to create a consistent daily planning cadence across plants, improving coordination between demand signals and shop floor scheduling.
Governance changes centered on centralizing planning ownership and instituting daily planning reviews driven by Infor Supply Planning outputs, with configuration controls for master data and planning parameters. The case documents a roughly 30% reduction in production planning time and tighter inventory control as explicit outcomes of the deployment.
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Penafiel Servicios Comerciales CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2015 | 2015 |
In 2015, Penafiel Servicios Comerciales implemented Xandr Invest (ex AppNexus DSP) on its website. The deployment uses a Digital Advertising Platform to manage programmatic media buying and campaign orchestration for the companys marketing function, supporting precision targeting and automated bid workflows across its digital inventory.
Xandr Invest (ex AppNexus DSP) was configured to run core demand side workflows common to the Digital Advertising Platform category, including bid management, audience segmentation, creative trafficking and reporting. Configuration emphasized real time bidding controls, frequency management and campaign level pacing to align programmatic buys with marketing campaign calendars.
The solution is instrumented directly on the corporate website to surface site inventory into open auction environments and to capture event level signals for audience targeting, operation that places the primary operational ownership with digital marketing and media teams in Mexico. Integrations are implemented at the tag and API interaction layer to transmit bid requests and campaign telemetry between the website and the application, without naming additional third party systems.
Governance was oriented around centralized campaign approval and spend controls, shifting media buying workflows into a programmatic cadence with defined creative review steps and reporting handoffs to marketing leadership. Operationalization focused on repeatable campaign setup templates and role based access to bidding controls, aligning day to day media operations with the companys marketing governance practices.
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Penafiel Servicios Comerciales IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Penafiel Servicios Comerciales deployed Amazon EC2 as part of its Application Hosting and Computing Services to host its corporate website. The implementation uses Amazon EC2 virtual server instances to run the customer facing web application stack, positioning compute capacity within the companys web operations and infrastructure management function in Mexico. Penafiel Servicios Comerciales leverages Amazon EC2 within Application Hosting and Computing Services to centralize server provisioning and operate the public website environment under internal IT oversight.
Configuration and operational scope include instance provisioning, operating system configuration, security group based network segmentation, and routine maintenance activities such as patching and monitoring. Management is oriented around web operations and site availability, with internal IT staff responsible for lifecycle tasks and configuration management for Amazon EC2. The narrative emphasizes application hosting and compute orchestration on Amazon EC2 as the primary cloud compute layer for the companys website.
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Penafiel Servicios Comerciales
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Penafiel Servicios Comerciales Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penafiel Servicios Comerciales IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penafiel Servicios Comerciales digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penafiel Servicios Comerciales Technographics
Penafiel Servicios Comerciales is a Professional Services organization based in Mexico,
with around 200 employees and annual revenues of $4.4 million.
Penafiel Servicios Comerciales operates a diverse technology stack with applications such as
Infor Integrated Business Planning (IBP), Xandr Invest (ex AppNexus DSP) and Amazon EC2,
covering areas like Integrated Business Planning, Digital Advertising Platform and Application Hosting and Computing Services.
Penafiel Servicios Comerciales has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Microsoft and Amazon Web Services (AWS).
Penafiel Servicios Comerciales recently adopted applications including
Infor Integrated Business Planning (IBP) in 2024, Liquid Web Cloud Servers in 2023 and Xandr Invest (ex AppNexus DSP) in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penafiel Servicios Comerciales’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penafiel Servicios Comerciales’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penafiel Servicios Comerciales technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.