London, EC4M 7RD,
United Kingdom
Penna Technographics
Penna Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penna and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 206 Penna employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penna has purchased the following applications: Slack Connect for Collaboration in 2022, Hotjar for Customer Experience in 2018, OneTrust CookiePro for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penna is running and its propensity to invest more and deepen its relationship with Salesforce , Contentsquare , Netready or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penna revenues, which have grown to $87.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penna intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penna Tech Stack and Enterprise Applications
Penna Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Penna implemented Slack Connect to extend its Collaboration tooling across the firm. Penna, a 206 employee professional services company, is using Slack on their website and adopted Slack Connect to support real time external and internal communication within its Collaboration footprint.
The deployment centered on Slack Connect workspaces configured for team channels, direct messaging, shared channels with external partners, and file sharing, reflecting standard Collaboration functional capabilities. Administration practices emphasized workspace configuration, channel naming conventions, external connection approvals, and message retention controls to govern client engagement and internal delivery workflows. The implementation narrative positions Slack Connect as Penna Slack Connect Collaboration support for client-facing communication and internal collaboration across consulting and operations teams.
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Penna CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Penna deployed Hotjar on its website. Penna implemented Hotjar as a Customer Experience application to capture on-site user behavior and qualitative feedback for digital experience and UX research.
The Hotjar deployment leverages standard capabilities such as session recordings, heatmaps, and on-page feedback widgets to surface qualitative insights for product, marketing, and client engagement workflows. Configuration is focused on website instrumentation and visitor sampling, with operational ownership aligned to Penna's web and digital teams and outputs routed into customer experience and UX processes.
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Customer Experience | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Penna TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Penna implemented OneTrust CookiePro on its corporate website to manage cookie consent and privacy controls. OneTrust CookiePro was configured as a Governance, Risk and Compliance solution to present a consent banner, perform cookie discovery and classification, and host a user-facing preference center to capture granular consents. The deployment used a client-side JavaScript snippet embedded across site pages to operationalize consent flows and record consent events within the OneTrust CookiePro control plane.
Configuration work focused on cookie categorization, consent logging and retention settings, and preference management to support privacy, marketing and legal business functions. Operational scope was the public website, where captured consent records feed governance workflows and provide an audit trail for compliance reviews. The implementation follows standard consent management architectures for web-facing digital properties and emphasizes centralized consent capture and preference orchestration via OneTrust CookiePro.
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Penna
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Apps Being Evaluated by Penna Executives
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