Penske Logistics
2675 Morgantown Rd,
Reading, 19607, PA,
United States
Reading, 19607, PA,
United States
1 610-775-6000
Transportation
Penske Logistics Technographics
Penske Logistics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penske Logistics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Penske Logistics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penske Logistics has purchased the following applications: ADP Kiosk for Time Clock (Hardware) in 2018, Palantir Foundry for Analytics and BI in 2023, Blue Yonder Transportation Management ( ex JDA TMS ) for Transportation Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penske Logistics is running and its propensity to invest more and deepen its relationship with ADP , Palantir Technologies , Blue Yonder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penske Logistics revenues, which have grown to $10.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penske Logistics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penske Logistics Tech Stack and Enterprise Applications
Penske Logistics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Kiosk | Time Clock (Hardware) | HCM | n/a | 2018 | 2018 |
In 2018 Penske Logistics deployed ADP Kiosk as a Time Clock (Hardware) solution to support employee registration and time capture across its warehouse operations. The ADP Kiosk was used explicitly to register new hires during orientation, to record attendance and shift start/stop events, and to support certification sign‑ins for safety and retraining activities.
Configuration and functional coverage centered on kiosk-based employee registration, kiosk authentication for time capture, and administrative override controls used by trainers to manage equipment access and shift exceptions. ADP Kiosk was embedded in onboarding workflows where trainers registered hires, certified both new and veteran employees on topics from safety retraining to equipment operation, and documented participation in orientation classes that covered RF scan gun usage, handheld and headset talk units, and reach truck green screen procedures.
Operational governance placed responsibility with district trainers who coordinated with staffing agencies ProLogistix and with site leadership including operations managers and assistant general managers to allocate resources and assign roles. The implementation spanned multiple operational areas including mezzanine, cold storage, dry warehouse, and the administrative clerk office, and it was used as an attendance and compliance tool during pre-shift meetings, safety briefings, and formal training sessions.
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Penske Logistics Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Palantir Technologies | Legacy | Palantir Foundry | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Penske Logistics deployed Palantir Foundry as a centralized Analytics and BI platform to support data science and operational analytics. The initial implementation focused on embedding model development and optimization workflows inside Palantir Foundry, with explicit use cases in employee safety modeling and route optimization for transportation operations.
Palantir Foundry was used to host data pipelines, iterative model training, and application development for route optimization, enabling feature engineering and feature selection workflows executed with Python toolkits. The implementation supported machine learning workflows using XGBoost and scikit-learn style model development, predictive modeling and optimization routines, and data cleaning and manipulation processes that are consistent with Analytics and BI functional patterns.
Integrations were established between Palantir Foundry and cloud and analytics tooling cited by the team, including AWS and Databricks, and Foundry pipelines consumed data via APIs and data scraping sources. Development and delivery activities for the route optimization application were tracked through Jira, linking work items to Foundry artifacts and model versions to maintain operational traceability across data science and engineering teams.
Governance and process changes centered on pipeline-based model lifecycle management inside Palantir Foundry and issue-level tracking via Jira to coordinate iterative improvements. An explicitly stated outcome from the implementation was an improved recall for an employee safety model after targeted feature engineering and feature selection, and the environment continues to support route optimization application development and operational analytics for Penske Logistics.
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Penske Logistics SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | Blue Yonder Transportation Management ( ex JDA TMS ) | Transportation Management | SCM | n/a | 2014 | 2014 |
In 2014, Penske Logistics deployed Blue Yonder Transportation Management ( ex JDA TMS ) as its Transportation Management system, consolidating transportation planning and execution under the Blue Yonder platform. The implementation positioned Blue Yonder Transportation Management to serve as the core transportation execution layer for the company’s freight planning, carrier management and shipment visibility workflows.
Penske concurrently decided to adopt a WMS and a labor management system from JDA, creating a multi-application footprint from a single supplier. Blue Yonder Transportation Management, consistent with Transportation Management capabilities, was aligned with freight optimization, route planning and carrier settlement capabilities while the WMS and LMS addressed warehouse execution and workforce management needs, enabling tighter operational coordination.
Tom McKenna, senior vice president of engineering and technology for Penske Logistics, framed the strategic rationale by noting that a single supplier approach smooths the path for integration and opens the door for increased customer savings and greater efficiencies. The implementation narrative emphasizes simplified integration touchpoints between the TMS, WMS and LMS, reducing interface complexity and supporting more consistent data exchange across transportation and warehouse operations.
Governance and process changes focused on standardizing configuration and orchestration across the Blue Yonder suite, aligning transportation operations with warehouse execution and labor management processes. Penske’s deployment highlights a converged supply chain execution architecture where Blue Yonder Transportation Management is central to cross-functional operational workflows in Transportation Management and warehouse labor coordination.
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Warehouse Management | SCM |
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2017 | 2017 |
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Penske Logistics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2016 | 2016 |
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Penske Logistics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Penske Logistics
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President of Logistics Technology and CIO | VP | Supply Chain | |
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Senior Vice President Operations - Distribution Center Management | VP | Supply Chain | |
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Supply Chain Manager | Manager | Supply Chain | |
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Operations Manager Supply Chain and Logistics | Manager | Supply Chain | |
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Apps Being Evaluated by Penske Logistics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penske Logistics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penske Logistics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Penske Logistics Technographics
Penske Logistics is a Transportation organization based in United States,
with around 40000 employees and annual revenues of $10.00 billion.
Penske Logistics operates a diverse technology stack with applications such as
ADP Kiosk, Palantir Foundry and Blue Yonder Transportation Management ( ex JDA TMS ),
covering areas like Time Clock (Hardware), Analytics and BI and Transportation Management.
Penske Logistics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, Palantir Technologies and Blue Yonder.
Penske Logistics recently adopted applications including
Palantir Foundry in 2023, 6sense Account Engagement Platform in 2023 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penske Logistics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penske Logistics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penske Logistics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.