Beijing, 100022,
China
People's Insurance Technographics
People's Insurance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by People's Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 198457 People's Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that People's Insurance has purchased the following applications: In-House ATS for Applicant Tracking System in 2014, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems People's Insurance is running and its propensity to invest more and deepen its relationship with In-House Applications , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing People's Insurance revenues, which have grown to $61.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for People's Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
People's Insurance Tech Stack and Enterprise Applications
People's Insurance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014 People's Insurance implemented In-House ATS as an Applicant Tracking System deployed on their website to centralize corporate recruiting workflows. The In-House ATS is used by the HR and talent acquisition organization across the company in China and is configured to handle online job posting and candidate application intake directly through the corporate careers pages.
The implementation configures standard Applicant Tracking System functional modules including requisition management, resume parsing and candidate profile storage, automated screening rules, interview scheduling, and a candidate tracking database. Governance is structured with role based access control and standardized requisition approval workflows to enforce hiring process controls, and the In-House ATS is instrumented on the website to capture application flows and maintain an auditable candidate lifecycle.
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People's Insurance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, People's Insurance implemented Adobe Marketing Cloud (ex Omniture) as its Marketing Automation solution on its public website. The deployment focused on embedding Adobe Marketing Cloud JavaScript tags and measurement pixels into web pages to centralize digital measurement and visitor data capture at the site level.
The implementation leveraged category-aligned capabilities of Adobe Marketing Cloud for web analytics, campaign orchestration, audience segmentation, personalization, and tag management. Adobe Marketing Cloud (ex Omniture) was used to instrument user journeys, capture page- and event-level telemetry, and support digital campaign tracking and segmentation workflows owned by the marketing organization.
Operational scope was explicitly the company website, where configuration and data collection were organized to support web analytics and marketing operations. Governance centered on centralized tagging standards, change-control for page-level tag deployment, and role-based access for marketing analysts and web operations, aligning measurement ownership with digital marketing and analytics teams.
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IT Decision Makers and Key Stakeholders at People's Insurance
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by People's Insurance Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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