Pepper Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pepper and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41 Pepper employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pepper has purchased the following applications: Klarna Payments for Payment Processing in 2018, Crall.io Platform for Marketing Automation in 2023, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pepper is running and its propensity to invest more and deepen its relationship with Klarna , Crall.io , Klaviyo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pepper revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pepper intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crall.io | Legacy | Crall.io Platform | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, Pepper deployed Crall.io Platform to implement Marketing Automation on its public website. The Crall.io Platform serves as the primary marketing automation layer for on site customer engagement and lead capture for the Norway based retail operator Pepper.
The implementation is delivered as a website embedded instance with a cloud hosted control plane that governs campaign orchestration and runtime configuration. Typical functional modules configured include campaign orchestration, audience segmentation, automated messaging for web visitors, and form based lead capture, aligned to the scale of a 41 person retailer.
Operational ownership is centered in the marketing and e commerce teams, with phased activation across product and checkout pages to contain user experience risk. Governance is managed through in platform role based access controls and marketing review cycles, and the Pepper Crall.io Platform Marketing Automation relationship supports core business functions of marketing, customer engagement, and online acquisition.
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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