Perekrestok
Srednyaya Kalitnikovskaya Ulitsa, 28, str. 4,
Moscow, 109029,
Russia
Moscow, 109029,
Russia
7 495 662 88 88
Retail
Perekrestok Technographics
Perekrestok Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Perekrestok and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Perekrestok employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Perekrestok has purchased the following applications: Skillaz HR for Core HR in 2021, Mindbox Marketing Automation for Marketing Automation in 2020, Melbicom CDN for Content Delivery Network in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Perekrestok is running and its propensity to invest more and deepen its relationship with Skillaz , UKG , Mindbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Perekrestok revenues, which have grown to $3.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Perekrestok intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Perekrestok Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Skillaz | Legacy | Skillaz HR | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Perekrestok implemented Skillaz HR for Core HR to digitalize hiring and media planning within its HR organization in Russia. The rollout delegated mass recruitment to Skillaz Outsourcing and established multi-year performance reporting covering ATS-driven hiring operations and vendor-managed sourcing activities.
The implementation deployed the Skillaz ATS alongside Skillaz Outsourcing modules and an end-to-end analytics layer, centralizing candidate intake, automated screening, and recruitment analytics. Configuration emphasized candidate pipeline orchestration and media planning coordination, aligning ATS workflows with sourcing campaigns and analytics dashboards to inform hiring channels and campaign spend.
Operational coverage focused on HR and media planning functions across Perekrestok in Russia, processing candidate flows at scale through the Skillaz ATS and Outsourcing services. The end-to-end analytics capability was used to aggregate candidate volume, source attribution, and process touchpoints to support ongoing recruitment planning and media optimization.
Governance shifted as Perekrestok delegated operational ownership of high-volume hiring to Skillaz Outsourcing, moving mass recruitment execution and candidate processing to the vendor while retaining HR oversight for policy and selection decisions. Rollout and governance included vendor-operated pipelines and consolidated analytics reporting to Perekrestok HR, enabling a vendor managed service model for large scale hiring.
The case explicitly reports that the Skillaz ATS and outsourcing modules processed hundreds of thousands of candidates and delivered measurable reductions in time-to-hire and hiring costs over a multi-year period. Skillaz HR for Core HR therefore served as the operational platform for Perekrestok's large scale recruitment and media planning modernization.
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Workforce Management | HCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mindbox | Legacy | Mindbox Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Perekrestok deployed Mindbox Marketing Automation on its website. Mindbox Marketing Automation serves as the companys Marketing Automation platform to centralize digital campaign execution and on-site personalization across its retail ecommerce presence.
The implementation focuses on standard Marketing Automation capabilities, including campaign orchestration, customer segmentation, lifecycle automation, email and onsite personalization, and behavioral event tracking. Mindbox Marketing Automation was configured to drive targeted messaging and to support automated customer journeys and segmentation rules used by the marketing organization.
Operationally the solution is instrumented on Perekrestoks website to capture web event streams and feed marketing audiences and behavioral segments, supporting ecommerce use cases such as personalized offers and session level content variation. The deployment scope centers on marketing and ecommerce functions, with data flows aligning customer interaction events to the platform for real time decisioning and audience construction.
Governance and workflow changes emphasize centralized campaign operations, approval and versioning controls for creative and segment logic, and the establishment of segmentation governance to standardize targeting rules. Configuration choices prioritize catalog aware personalization and campaign orchestration within Mindbox Marketing Automation to enable repeatable, auditable marketing processes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Melbicom | Legacy | Melbicom CDN | Content Delivery Network | IaaS | n/a | 2025 | 2025 |
In 2025, Perekrestok deployed Melbicom CDN as its Content Delivery Network to deliver product imagery for its online supermarket site in Russia. The Melbicom CDN implementation routes static product images through a dedicated cdn-img.perekrestok.ru subdomain, a configuration that is publicly observable and reported to improve image delivery performance for the storefront.
The implementation centers on an image CDN capability, with cdn-img.perekrestok.ru resolving to IP space announced by Melbicom according to third party site and IP scans. This DNS mapping indicates a standard origin pull and edge caching architecture for static image assets, enabling HTTP acceleration and reduced latency for product imagery.
Operationally the deployment covers the customer facing web channel for Perekrestok in Russia and is likely managed by e commerce and web operations teams responsible for asset publishing and cache control. Evidence for the deployment is sourced from third party scans of cdn-img.perekrestok.ru and publicly announced Melbicom IP allocations, as referenced in the Hypestat scan, which supports the assertion of Melbicom CDN handling image delivery.
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IT Decision Makers and Key Stakeholders at Perekrestok
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Apps Being Evaluated by Perekrestok Executives
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FAQ - APPS RUN THE WORLD Perekrestok Technographics
Perekrestok is a Retail organization based in Russia,
with around 5000 employees and annual revenues of $3.70 billion.
Perekrestok operates a diverse technology stack with applications such as
Skillaz HR, Mindbox Marketing Automation and Melbicom CDN,
covering areas like Core HR, Marketing Automation and Content Delivery Network.
Perekrestok has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Skillaz, Mindbox and Melbicom.
Perekrestok recently adopted applications including
Melbicom CDN in 2025, Skillaz HR in 2021 and Mindbox Marketing Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Perekrestok’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Perekrestok’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Perekrestok technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.