Perodua
Lot 1896, Locked Bag No. 226 Jalan Sungai Choh mukim serendah,
Rawang, 48000,
Malaysia
Rawang, 48000,
Malaysia
60 3-6092 0951
Automotive
Perodua Technographics
Perodua Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Perodua and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11500 Perodua employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Perodua has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2017, MediaMath for Digital Advertising Platform in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Perodua is running and its propensity to invest more and deepen its relationship with Oracle , MediaMath , Adform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Perodua revenues, which have grown to $1.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Perodua intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Perodua Tech Stack and Enterprise Applications
Perodua ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017 Perodua implemented Oracle E-Business Suite to formalize procurement, purchasing and supplier engagement processes within its ERP Financial footprint. The deployment targeted procurement workflows for preparing purchase orders and tender advertisements using an E-Procurement system alongside Oracle Biz, with the Oracle E-Business Suite serving as the transactional backbone for purchase order generation and financial recording.
The implementation configured procurement and purchasing capabilities in Oracle E-Business Suite, including purchase order creation, supplier master maintenance, tender management workflows and document generation such as letters of appointment. Functional activities described include preparing purchase orders, publishing tender advertisements, attending and assisting in tender briefings, managing tender openings and supporting panel meetings, which were embedded into the application workflow and approvals.
Integrations and operational coverage are explicit, with Oracle E-Business Suite linked to an E-Procurement system and Oracle Biz, and operational management of the E-Promise Supplier Portal for supplier registration and onboarding. The scope of operational activity centered on procurement and supplier management functions and covered tender projects for goods and services such as photocopy machine rental, safety shoes, furniture, stationary, calibration tools and workstations, reflecting cross-functional sourcing needs.
Governance and process restructuring accompanied the rollout, with system-enabled steps for tender briefing coordination, tender opening procedures, panel meeting support and formal supplier liaison activities. Staff support responsibilities were formalized within application processes to assist in handling a variety of tender projects and to manage supplier relationships and appointment documentation through the supplier portal and Oracle E-Business Suite procurement workflows.
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Perodua CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MediaMath | Legacy | MediaMath | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Perodua deployed MediaMath on its website. MediaMath is a Digital Advertising Platform used to manage programmatic media buying, audience signal capture, campaign management, creative delivery, and targeting for digital advertising. The implementation is scoped to Perodua's public web property and supports the company's marketing and digital advertising functions.
The deployment is implemented via site level tagging that collects audience signals and forwards bid requests to MediaMath for programmatic execution, enabling typical Digital Advertising Platform modules such as campaign configuration, audience segmentation, bid management, creative trafficking, and real time optimization. Operational ownership is aligned to Perodua's marketing and advertising teams, with governance considerations expected around tag management, consent and privacy controls, and campaign workflow orchestration across creative and media buying. Configuration emphasis centers on campaign lifecycle management and audience activation while maintaining control of site sourced signal collection.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Perodua IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
Perodua implemented Microsoft Azure Cloud Services in 2015 to host and deliver its public website. The deployment uses Microsoft Azure Cloud Services as the Application Hosting and Computing Services platform for Perodua's web presence, positioning the application as the primary hosting and compute layer for customer-facing digital content.
The implementation focuses on standard Application Hosting and Computing Services capabilities, including compute provisioning, object storage for site assets, scalability and availability controls, and centralized monitoring and logging to support web operations. Microsoft Azure Cloud Services is used to deliver web application workloads and static and dynamic content for the corporate site, with platform-level services providing fault tolerance and resource elasticity expected of this application category.
Operational ownership and governance were aligned to Perodua IT and web operations, with responsibility for capacity planning, security configuration, uptime monitoring and platform management transferred to cloud operations. The move centralized hosting for Perodua website delivery on Microsoft Azure Cloud Services, affecting web operations and digital customer experience functions while maintaining the website as the main operational scope.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Perodua
| First Name | Last Name | Title | Function | Department | Phone | |
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Information Technology Executive | CXO | IT | |
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IT Executive | CXO | IT | |
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Finance Executive | Manager | Finance | |
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Information Technology Executive | CXO | IT | |
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Information Technology Executive | CXO | IT | |
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IT Executive (Production & Development) | CXO | IT | |
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Apps Being Evaluated by Perodua Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Perodua IT executives and key decision makers. This section highlights Perodua's latest recorded technology evaluations, including CTAPPS MSC eBlast for Interactive Voice Response (IVR) on 2025-08-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Perodua digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-19 | Perodua | Evaluated | CTAPPS MSC | CTAPPS MSC eBlast | Interactive Voice Response (IVR) | CRM |
FAQ - APPS RUN THE WORLD Perodua Technographics
Perodua is a Automotive organization based in Malaysia,
with around 11500 employees and annual revenues of $1.63 billion.
Perodua operates a diverse technology stack with applications such as
Oracle E-Business Suite, MediaMath and Microsoft Azure Cloud Services,
covering areas like ERP Financial, Digital Advertising Platform and Application Hosting and Computing Services.
Perodua has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, MediaMath and Microsoft.
Perodua recently adopted applications including
MediaMath in 2020, Adform in 2020 and Amazon CloudFront in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Perodua’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Perodua’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Perodua technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.