Mulgrave North, 3170, VIC,
Australia
Peters Ice Cream Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Peters Ice Cream and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Peters Ice Cream employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peters Ice Cream has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Interact Pacific DAM for Digital Asset Management in 2021, Oracle Advertising (ex Oracle Data Cloud) for Customer Experience in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peters Ice Cream is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Interact Pacific or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peters Ice Cream revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peters Ice Cream intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Interact Pacific | Legacy | Interact Pacific DAM | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Peters Ice Cream is listed among Interact Pacific's Trusted By logos, indicating likely use of Interact Pacific DAM for Digital Asset Management. The placement implies the company is likely using Interact Pacific DAM to centralize brand assets and packaging artwork management in Australia, supporting marketing and packaging teams with a single asset repository.
The Interact Pacific DAM implementation is likely focused on packaging artwork approval workflows alongside standard Digital Asset Management capabilities such as searchable asset libraries, metadata and version control, and structured approval routing. Governance appears to center on enforcing brand compliance and formalizing review gates for packaging and marketing collateral, providing controlled access and auditability for assets used across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Advertising (ex Oracle Data Cloud) | Customer Experience | CRM | n/a | 2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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